Finally, we’ve got a statement from Mary J. Blige about the ad she made for Burger King’s chicken snack wraps, which sparked a ton of controversy and backlash.
In a statement (that doesn’t appear to be on her website) Blige, says the ad was unfinished and doesn’t include a dream sequence that had previously been discussed. “But, if you’re a Mary fan, you have to know I would never allow an unfinished spot like the one you saw to go out,” she said.
Further statements from Burger King support Blige’s comments, with the company saying there was a “lapse in communication” somewhere along the way that led to the ad being released in the form we all groaned at. The company has offered its apologies to Blige.
OK… We have to agree with the corp comms expert that Ad Age spoke with on this issue. Something about this explanation sounds fishy.