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Posts Tagged ‘Mary J. Blige’

Mary J. Blige, Burger King Say Controversial Ad was Unfinished

Finally, we’ve got a statement from Mary J. Blige about the ad she made for Burger King’s chicken snack wraps, which sparked a ton of controversy and backlash.

In a statement (that doesn’t appear to be on her website) Blige, says the ad was unfinished and doesn’t include a dream sequence that had previously been discussed. “But, if you’re a Mary fan, you have to know I would never allow an unfinished spot like the one you saw to go out,” she said.

Further statements from Burger King support Blige’s comments, with the company saying there was a “lapse in communication” somewhere along the way that led to the ad being released in the form we all groaned at. The company has offered its apologies to Blige.

OK… We have to agree with the corp comms expert that Ad Age spoke with on this issue. Something about this explanation sounds fishy.

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Mary J. Blige Taking a Hit From Burger King Chicken Ad

We talked about the problems with Burger King’s marketing strategy yesterday, and how those problems are impacting the third-place burger chain. But, it’s not just BK that’s having trouble. Mary J. Blige, the award-winning singer who, for some unfathomable reason thought it would be a good idea to sing about chicken wraps in one of the company’s latest ads, has also hit a sour note.

After appearing online for just a few days, the MJB ad has been pulled, though it’s now available on many sites (including this one, after the jump). BK says it’s so it can resolve some licensing issues but, of course, many suspect it has more to do with the backlash. Many fans have taken to social media to express their disbelief that someone of Blige’s stature would sing so seriously about a BK snack wrap.

The biggest criticism has come from Madame Noire, which posted this open letter, writing in part: “…[N]othing could have prepared me for the utter buffoonery I saw in that commercial. Why Mary, why?”

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Burger King’s New Marketing Hits a Few Bumps

A Burger King commercial that featured Grammy-winning R&B star Mary J. Blige has been pulled just a few days after it had been posted on YouTube. In the ad, Blige brought her usual style and amazing voice to the top of a Burger King dining table to croon about crispy chicken. We saw it yesterday and were kind of speechless. Actually we let out a huge “What!” and then sent it to friends. There were a lot of “SMH”s sent in reply.

Within the past hour, media outlets started to notice that the ad has been pulled from YouTube, though you can watch it here. Prior to being pulled, the ad had received a good deal of backlash, some who thought the ad reinforced negative stereotypes about African Americans, but many more who expressed shock and/or sadness that someone like Mary would sing one of her hit songs for chicken. A BK rep tells Ad Age that the ad has been pulled in order to iron out some music licensing issues. File the whole thing under wrong celebrity, wrong brand.

But what exactly is the Burger King brand these days? They don’t know. We don’t know. And fewer people are buying the food.

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