Mashable Follow, which launched in beta back in February, will officially launch at an event hosted by Mashable founder and CEO Pete Cashmore and taking place at Edelman‘s downtown NYC offices on Wednesday, April 20. The invites have been sent!

Mashable Follow is described as “a new social layer” that will allow visitors to create profile pages, earn badges, and easily share stories. In case you missed it back in February, a description is in the video above.