Newswire company Marketwire said today that it has acquired social media monitoring company Sysomos. Terms of the deal were not disclosed.
Social media monitoring and analysis continues to be an incredibly hot space, with media companies from Dow Jones and Reuters and marketing and technology companies including Vocus and Lithium all fighting for market share.
The deal makes sense for Marketwire, who will use the new offerings provided by Sysomos in an attempt to up-sell clients already working with the company for press release distribution.
Sysomos itself has generated PR recently by issuing frequent data reports on social media usage and trends.
PRNewser caught up with Marketwire president and CEO Michael Nowlan today, who did not rule out additional acquisitions.