Anheuser-Busch, maker of such top-quality “beers” as Budweiser, Michelob and Stella Artois, isn’t playing nice in the face of a lawsuit filed by former employees who claim the brewery illegally waters down its products.
Yesterday the company took the opportunity to simultaneously mock its accusers and call attention to its CSR efforts by publishing a print version of this campaign spot in 10 major U.S. newspapers:
Our guarantee to you: We take our beer and our brewing process seriously. Read more: twitter.com/Budweiser/stat…
— Budweiser (@Budweiser) March 3, 2013
Not only did this ad give Bud a chance to brag about the purity of its products; it also reminded fans that the company donates millions of cans of drinking water (complete with the full Anheuser-Busch logo) to The American Red Cross and other disaster relief organizations.
Whoa there, guys. Didn’t your mom teach you that no one likes a braggart?