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Posts Tagged ‘Mike Bloomberg’

Howard Rubenstein on Longtime Client Rupert Murdoch: ‘He’s My Closest Friend In Business’

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[New York Mayor Mike Bloomberg, Howard Rubenstein and Rupert Murdoch celebrate in New York last night. Photo via Amanda Gordon.]

Howard Rubenstein has had a lot of clients in his 56 years in the PR business. However, perhaps none have lasted as long as Rupert Murdoch, who first hired Rubenstein 37 years ago to handle the New York Post.

“We’ve become very, very close friends,” Rubenstein told PRNewser at last night’s launch event for The Wall Street Journal Greater New York edition. In fact, said Rubenstein, “he’s my closest friend in business.”

Asked about how business has been for his agency as of late, he said, “if you become good in more than one area, you can withstand the downturn,” citing a diverse client roster including education, real estate, sports, law firms and media companies. We’re still “well over 200 people,” he said, adding, “we keep fees within reason so we don’t lose clients.”

Like the seasoned PR executive that he is, Rubenstein declined to comment on The New York Timeswar of words with the Journal, now that they’re both in direct competition. Asked if he’d ever done work for the Times, he said “I can’t,” due to his relationship with Murdoch and the competing New York Post.

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Howard Rubenstein One of New York‘s Power Dozen

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New York magazine placed Howard Rubenstein in very elite company this week, including him their Power Dozen, a list anchored by mayor Mike Bloomberg. Called the “dean of damage control,” Rubenstein is noted for his cross-aisle brokering, and for engineering the mayor’s term limit putsch. The 76 year-old is President of Rubenstein Associates, a firm he founded in the 50s.

Megamogul Rupert Murdoch made the list, as did Vogue EiC Anna Wintour–the former owns a multi-billion dollar media empire, while the latter conducts and champions a multi-billion dollar business that employs 175,000.

The other nine are Al Sharpton, Sheldon Silver, Stephen Ross, Jamie Dimon, Herb Pardes, Andrew Cuomo, Mike Fishman, and of course, Chuck Schumer.