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Posts Tagged ‘Mobile Marketing Association’

STUDY: Everything’s Coming Up Mobile

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The fact that more people share, surf and shop on mobile devices today than ever before is hardly a revelation.

Yet we, as media fanatics, need to be on top of every trend–and a new white paper from the Mobile Marketing Association gets a bit more specific about the ongoing mobile takeover.

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Word-of-Mouth Goes Holistic

One of the big takeaways from this week’s School of WOM conference, according to Rod Brooks, president of the Word of Mouth Marketing Association (WOMMA) and VP and CMO of PEMCO Mutual Insurance Company, is how communications pros are now approaching the whole word-of-mouth topic.

“They’re moving their vision away from the tool set and the importance they feel from being on Facebook, Twitter, or on they’re own blogs,” Brooks said. “They’re starting to look at it more holistically.”

The conference took place in Chicago, where more than 300 attendees gathered (60 percent from agencies and service providers, 35 percent from the brand or company side, and five percent from nonprofits)  to talk about all areas of word-of-mouth marketing.  Digital and technology were of course a big topic, with mobile a particular area of interest for people.

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