TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Mobile Marketing Association’

STUDY: Everything’s Coming Up Mobile

shutterstock_136117340

The fact that more people share, surf and shop on mobile devices today than ever before is hardly a revelation.

Yet we, as media fanatics, need to be on top of every trend–and a new white paper from the Mobile Marketing Association gets a bit more specific about the ongoing mobile takeover.

Read more

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now! 

Word-of-Mouth Goes Holistic

One of the big takeaways from this week’s School of WOM conference, according to Rod Brooks, president of the Word of Mouth Marketing Association (WOMMA) and VP and CMO of PEMCO Mutual Insurance Company, is how communications pros are now approaching the whole word-of-mouth topic.

“They’re moving their vision away from the tool set and the importance they feel from being on Facebook, Twitter, or on they’re own blogs,” Brooks said. “They’re starting to look at it more holistically.”

The conference took place in Chicago, where more than 300 attendees gathered (60 percent from agencies and service providers, 35 percent from the brand or company side, and five percent from nonprofits)  to talk about all areas of word-of-mouth marketing.  Digital and technology were of course a big topic, with mobile a particular area of interest for people.

Read more