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Posts Tagged ‘Nancy J. Friedman PR’

Spin the Agencies of Record

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Spin the Agencies of Record

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The “modern storytellers” at Minneapolis, Minnesota’s Haberman just launched a campaign supporting their newest client, Schell’s Beer.

The campaign in question concerns “print, outdoor, radio and digital” materials emphasizing Schell’s status as the country’s second-oldest brewery and its German “craft” heritage.

The agency shared the creative on its site; while most of content is strictly advertising, the PR angle lies in positioning Schell’s as a longtime local and distinctly German brand. The messaging worked on us, though, because we just got incredibly thirsty. (Full disclosure: we love both beer and Fridays. It’s like we’re Irish or something.)

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Spin the Agencies of Record

The Mexico Tourism Board is conducting a review, according to The Holmes Report. Ogilvy PR has been handling the account on an interim basis since late 2010. Plans are to double the PR budget going forward to $21 million. The country’s tourism industry has been impacted by stories of extreme violence in the region.

The Out NYC, which will focus on entertainment and hospitality for gay visitors and New Yorkers, has chosen Nancy J. Friedman PR for public relations services. The boutique hotel will also feature the XL Nightclub and Kitchen, a round-the-clock cafe.

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Spin the Agencies of Record

Susan Magrino Agency has two new clients. The firm has been selected by the Hyatt Regency New Orleans Hotel, which is reopening this fall and the agency has added Smashburger to its roster. The “better burger” chain is opening 85 restaurants this year. The firm will be working with its first Brooklyn restaurant, opening next month.

Hanna Lee Communications has been selected to promote the first-ever Wines of Croatia tasting in New York this summer. More than 30 wine producers will be at the event.

LivingSocial has chosen Fleishman-Hillard as its U.S. AOR after a review, PRWeek reports. Work began on April 1. Atomic PR was working with social e-commerce site from July 2008 until recently.

Nancy J. Friedman PR has three new clients. It will handle all the PR surrounding the opening of the Z Hotel in Long Island City, New York. The Body Holiday/Le Sport and Rendezvous properties in St. Lucia have also selected NJFPR for their relaunch. The firm had worked with the island of St. Lucia for a decade. And finally, the firm has been chosen as the U.S. AOR for The Charles Hotel in Boston.

Roll Call: F-H, Allison & Partners, McDonald’s, and More

Kara Hendon has been promoted from deputy GM to GM of Fleishman-Hillard‘s Kansas City office. Hendon has been with the firm for 13 years, working on product launches, crisis comms, and in other service areas. She has also served as head of the firm’s food and agribusiness division (which was recently expanded to include nutrition legislation) and has been responsible for national and international healthcare programs. The office’s previous GM, Betsey Solberg, is now an executive consultant.

Bill Whitman has left his position as U.S. chief comms officer at McDonald’s, PRWeek reports. He was with the firm for 13 years. He says he has no immediate future plans but would like to explore work related to philanthropy.

Christopher Roe has joined Allison & Partners as GM of the firm’s San Diego office. He was previously strategic director of business development, marketing, and PR at design firm Hellmuth Obata + Kassabaum and has 20 years of PR experience.

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