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Posts Tagged ‘Nancy Turett’

Turett Leaving Edelman Health To Start Her Own Business

Edelman vet Nancy Turett is stepping down from her position as chief strategist of the Health and Society group to launch her own consultancy and serve as a part-time senior advisor for Zeno Group. She’s been with the firm for 23 years and was the founder of Edelman’s global health practice in 2000.

During the course of her career with the firm, she’s worked in London, Paris, and New York; led the health group in New York; helped with the company rebrand in 2002; and was a chairperson for Canada and Latin America. More recently, Turett hosted a health event at the Edelman New York HQ in March tied to the firm’s most recent Health Barometer. (We tweeted about it. Be sure to follow us!)

Kym White took on the role of global chair of the health division back in March. She had previously been with Ogilvy PR for 16 years.

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Roll Call: Edelman, Weber Shandwick, MRM, and More

Kym White has been named global chair of Edelman‘s health practice, reporting to Alan VanderMolen, president and CEO of global practices and diversified insights businesses.  White joined the firm last year after 16 years with Ogilvy PR.

She steps into a role vacated by Nancy Turett, who has been head of the health practice for about 20 years. Turett is now the chief strategist of health and society, a role that will focus on senior client relationships and business development. She’s been with the firm for 23 years.

And taking White’s position as global vice chair of the health practice is Susan Isenberg, previously the MD of brand and product marketing for the health and consumer groups in New York. She’ll also serve as chair of the health practice for the Americas working closely with White. She’s been with the firm for 18 years.

According to a statement from VanderMolen, the health practice has set a focus on diversification and “related societal issues.” That press release goes on to say that the Edelman health practice has 500 staffers around the world and is responsible for about 16 percent of global revenue.

Paul Andrew has been promoted to EVP at Weber Shandwick in the global corporate and image management practice working out of the Boston office. He will focus on messaging, crisis communication, and corporate comms. He has 10 years of experience, serving as special adviser to Tony Blair’s administration.

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Working Together to Improve Online Health Info

Dangerous cantaloupes?

A quick look at the health headlines on Google News this afternoon turned up the following headlines: “Diabetes shame plus denial a risky combo”; “As listeria death toll hits 29, question becomes: When will it end?”; and “Ridding body of old ‘zombie’ cells slows aging process, study shows.” Living in a bubble can start to sound pretty good.

According to a Pew Internet report published in May, “The Social Life of Health Information, 2011,” 59 percent of all adults have looked online for information about any of 15 topics related to a disease or a treatment. And a quarter of adults have read someone else’s POV on a health issue.

We spoke with Bob Pearson, chief technology and media officer at WCG about the use of social media in healthcare PR. This week, WCG announced a partnership with Sharecare a healthcare Q&A platform.

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Three Ways PR Can Help Spread Healthy Behaviors

A slide from the Edelman Health Barometer

The Edelman Health Barometer, released this week, showed that even personal health has a social aspect. Nancy Turett, global president of Edelman’s health group, told us this morning that PR has a part to play in the spreading of healthy behaviors. Health is becoming an issue much like environmental awareness and sustainability: there’s the growing expectation that companies will address these issues as part of their business.

“Health is the most personal of public issues and the most public of personal issues,” she said. “Because health is such a social issue, we’re all playing a role, and this was the biggest ‘A-ha!’ from the study this year. Businesses need to reset their lens. The lens is not only about how the individual can become healthier, but that we are individuals and health influencers.”

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Edelman Health Barometer: Family and Friends Impact Healthy Behaviors

Edelman released its 2011 Health Barometer this week, with results showing the impact that one’s personal network of friends and family can have on healthy behaviors.

According to the findings, 31 percent of respondents will distance themselves from unhealthy people, and 43 percent think that those close to them have the most impact on their health-related lifestyle.

“Health – good and bad — is communicable, and it is the responsibility of every citizen, especially those of us with leadership roles in any sector or industry, to act on this,” said Nancy Turett, global president of Edelman’s health group, in a statement.

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Roll Call: Edelman, MWW Group, and More

Kym White has joined Edelman as global vice chair of the firm’s health practice starting May 31. She will work in the Chicago and New York offices reporting to Matthew Harrington, U.S. president and CEO, and Nancy Turett, global president of the health division. White will begin by focusing on clients with a U.S. HQ.

According to the statement announcing White’s appointment, the health practice accounts for 20 percent of Edelman’s global revenue. Clients include the American Heart Association, American Public Health Association, AstraZeneca, and Humana. White was previously VP of corp comms at Baxter International and spent 16 years with Ogilvy PR Worldwide.

MWW Group has a new SVP. Dick Wolfe joins the firm’s public affairs practice in New Jersey, where he will work with existing clients as well as business development initiatives. He was previously a VP and senior adviser at Gibbs & Soell Public Relations.

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Edelman Releases Health Engagement Barometer; Says ‘Health’ Joins ‘Green’ as Business Strategy


Seventy-three percent of people believe the “health of the public” is as important as protecting the environment, according to the second annual Edelman Health Engagement Barometer, released today.

In addition, 72 percent trust a company that is more effectively engaged in health and 65 percent either recommend or buy products from these companies.

The annual study included more than 15,000 people in 11 countries (Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, the United Kingdom and the United States) and explored, “how public expectations of business involvement in health and health issues, regardless of industry, drive purchasing, loyalty decisions and trust.”

“We now have real answers to questions that we know people are asking us to look into this year,” said Nancy Turett [pictured], Global President for Health, Edelman, in an interview with PRNewser.

Asked if she thought the recent passing of health-reform in the United States may have had an affect on the study, Turett said, “U.S. health-care reform is a factor, but there are some more global and universal factors that have moved health from a personal issue to a public issue.”

She mentioned aging societies, global connectivity and how it relates to infectious diseases, and the socio-economic threat of obesity as other factors.