Supima, the organization that promotes the American Pima cotton industry, has chosen Hill+Knowlton Strategies for consumer and digital PR. The firm will help the group with new branding and messaging, digital strategy, and consumer media relations in preparation for Mercedes-Benz Fashion Week. Supima will be hosting its fifth Design Competition during the event.

The Coker Group, which includes wheel and tire manufacturers, a bicycle company, a speed shop, and more, has chosen JMPR as AOR. The firm will handle product launches, raise brand awareness, and conduct media and influencer outreach targeting collector car and restoration enthusiasts, events, and other key areas.

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