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Posts Tagged ‘New England Patriots’

Here’s Why You Shouldn’t Automate Your Social Media Responses

The good people at Cision asked an important question last night:

We’d like to flip it a bit: how can social media managers PREVENT a crisis?

First of all — as Bill Cosby, Robin Thicke, JP Morgan, Dr. Oz and any number of others can tell you — don’t schedule an open-ended Q&A on Twitter or anywhere else if there is anything approaching a controversy surrounding your business or personality.

Second, as the New England Patriots showed us last night: don’t automate your responses unless you are damn sure your “filter” works perfectly.

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Patriots Coach Bill Belichick Is a Media Relations Genius

“You keep it boring, String. You keep it dead f*cking boring.” – Joseph “Prop Joe” Stewart

Gangster’s motto or PR strategy? It’s both: the quote succinctly explains how drug kingpin Stringer Bell avoids attracting too much attention from the cops and how Bill Belichick, coach of football’s incredibly successful New England Patriots, manages to keep his team in the media’s good graces despite several recent run-ins with the Bad News Bears.

In an article titled “Nobody outworks Belichick in the game of media control,” former Patriot and current Sporting News analyst Ross Tucker explains the man’s secret: keep things nice and dull.

Sounds too simple, doesn’t it? For most pigskin squads, news of a top receiver’s indictment for murder and the arrival of Tim “Jesus Is My Homeboy” Tebow would attract more bad press than a Kardashian wedding. Yet the Patriots have so far managed to avoid the fallout from the Aaron Hernandez and Tebow sideshows. According to Tucker, it’s because the team is “uniquely suited to handle the media scrutiny,” and it all comes back to the man in charge and his diligent approach to PR.

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Will ‘PRketing’ Change the Communications Game?

Today the US Patent Office Granted the New York-based firm D Simon Productions official trademark approval for the term “PRketing™.”

Company CEO and President Doug Simon describes PRketing ™ as “a new approach to brand building that relies upon content creation and distribution to achieve business and marketing goals.”

In order to fall under Simon’s newly trademarked banner, content must be good enough to inspire journalists (or, let’s be honest, bloggers) to share it across various media platforms while simultaneously heightening the public’s awareness of a given client and serving its larger PR goals. Sounds like a new way to describe brand journalism, doesn’t it?

We’ve written a good bit about the “boundary-free” appeal of firms beefing up their content-creation capabilities in order to offer both marketing and PR services in the same tidy package–and we can say with confidence that it’s hardly a new idea.

Here’s the given D Simon Productions example of PRketing ™ in action:

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Are Companies Responsible for Employees’ Social Media Failures?

A rather sad story of social media misbehavior raises the question posed in the headline.

Here’s the summary: Baltimore Ravens wide receiver Torrey Smith lost his younger brother in a tragic motorcycle accident late Saturday. He started against the New England Patriots the following day, and after his team won, a certain hyper-vigilant Pats fan tweeting under the handle @katiebrady12 wrote the now-infamous message “Hey, Smith, how about you call your bro and tell him all about your wi— ohhhh. Wait. #TooSoon?”

We can all agree that this tweet was in the poorest possible taste, and the Internet quickly responded in turn, with many fans and supporters issuing harsh statements against the offending tweeter. We can only assume she received some very unpleasant messages and personal threats, because her account suddenly went private.

This is all very unfortunate, but Johns Hopkins School of Medicine ended up with a big PR problem on its hands. Why?

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