Mike Lee is head of the British firm Vero Communications, which specializes in sports PR. Lee has previously helped with winning bids for London (Summer Olympics 2012, for which he was knighted), Rio de Janeiro (2016 Summer Olympics), and Qatar (2022 World Cup).
Terrence Burns is the president of Helios Partners, based in Atlanta, and has a history with Olympic marketing and consulting. He has previously worked on the successful bids from Beijing (2008 Summer Olympics), Vancouver (2010 Winter Olympics), and Sochi, Russia (2014 Winter Olympics.
The paper also reveals a couple of South Korea’s secrets to winning the Olympic bid.