Often, Tyler Perry is front-and-center promoting his films, which have included the highly successful Madea films where he’s dressed as an elderly church-going gun-toting woman. In his latest film, not only did Perry stay behind the camera, he’s also remained largely out of sight in in the marketing.

For Colored Girls (based on the Ntozake Shange poem “For Colored Girls Who Have Considered Suicide/When the Rainbow Is Enuf” from the 1970s) is taking a more artistic route, according to The New York Times, and keeping quite a bit more hushed about Perry’s role. Instead, there’s much more emphasis on the cast; Janet Jackson, Thandie Newton, and Kerry Washington are among the leading ladies. Perry is the most successful black filmmaker ever (in monetary terms), according to the story.

The article adds that not only did Perry decline an interview, but his publicist said he would stay largely quiet in the overall promotion of the film.

For Colored Girls opened this weekend in the number three spot, behind Due Date and the animated movie Megamind. Check out the trailer above.