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Posts Tagged ‘Ogilvy Noor’

With the US Muslim Population Growing, Marketers Are Missing a Consumer Opportunity

muslim familyUnless you were celebrating Ramadan or know someone who was, you may have missed the fact that the month-long religious fast ended on Monday. Unlike other times of year, Ramadan doesn’t have a national day of recognition. That includes a day or days that shoppers can score a deal as a means of acknowledgement.

The Atlantic argues that should change.

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Ogilvy & Mather: It’s Important for Marketers To Engage With Muslim Consumers

Ogilvy Noor (“Noor” means “light” in Arabic) has just published a study titled “Brands, Islam and the New Muslim Consumer” that found that Lipton, Nestle, and Kraft are among the brands with most appeal to Muslims.

The study defines the “‘new’ Muslim consumer” as educated, savvy, younger Muslims “who are quantifiably different in their world views, attitudes and expectations from the generations before them.” Forty-five percent of this group believe that “‘religion should be adapted to suit individual lifestyles.” Twenty-seven percent also said “protecting Islamic values from Western lifestyle and media influence” is important.

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