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Posts Tagged ‘Pampers’

Royal Baby PR: The Good, The Bad, The Money To Be Made

Hooray everyone! We have a new prince! Release the publicists!

With #RoyalBaby trending for most of the day on Twitter (along with some reference to Buckingham Palace, the Royal family, or David Cameron), it’s only fitting that marketers raced to social media to try and tap into the excitement with some sort of play on the big news.

Out in front as they were for the Super Bowl was Oreo with a cookies-and-milk joke. Cute. OK, we’ll take that because that’s what they do. Also, and making perfect sense, Pampers had a sweet clip about how every baby is special to their mom and dad. Check it out after the jump.

Then there’s the desperate madness that happened. Hostess did something weird with a man cradling a Twinkie in a blanket that fell as flat as their big re-launch day. MAC smeared some lip gloss. Lululemon… I don’t know. And Starbucks (UK) slapped some crowns on coffee cups. Really, I can’t. Buzzfeed has a round up if you need more. But really, you don’t.

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Victory for P&G, But Will Baby Bottoms Still Suffer?

crying-baby.jpgThe US Consumer Product Safety Commission and Health Canada have found no link between P&G’s Pampers Dry Max diapers and reports of diaper rash. Moms took to Facebook earlier this year saying their babies were developing diaper rash or even getting “chemical burns” from using the diapers. The agencies (curiously) have both said they’ll continue to evaluate the situation and update mothers.

A P&G spokesperson said there was a dip in sales of the diapers, but the business has rebounded. Pampers account for 11 percent of P&G’s revenue, according to the Wall Street Journal. (sub req’d)