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Posts Tagged ‘Paul Walker’

AP Apologizes for Using Fake Vin Diesel Quote in Paul Walker Obit

These are the challenges of modern-day PR. The Associated Press issued an apology and a correction today after Vin Diesel‘s publicist called to let them know that a quote about Paul Walker that supposedly appeared on his Instagram account was, in fact, not a real quote at all. Here’s the source:

Vin-instagram-paul-walker

We can see how they got confused—the username does read “theREALvindiesel”, doesn’t it?

Well, we should say did read. Both the Instagram account and the related “REAL” Twitter feed have been suspended for, you know, impersonating a famous person. As annoying as the task of correcting such mistakes must be, we have a feeling it will only grow more common for celebrity publicists in the years to come.

Question, because we’re a little naive: why would anyone do this?

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Paul Walker’s Death Presents PR Challenges for Universal Studios

Actor Paul Walker‘s death last Saturday was not in any way ironic; it was a terrible tragedy. The manner in which he died is ultimately less important than the fact that he died in the prime of his life and left a teenage daughter behind.

We mention his passing in order to explore the challenges it presents for Universal Studios, producer of the Fast and Furious franchise that made him famous. This New York Times piece discusses the business of completing the upcoming sequel without Walker, but avoids touching on the PR concerns that will almost certainly arise around the film’s planned release this summer.

The point is that the series, which has been criticized for glamorizing dangerous driving, will now face increased scrutiny. In the past, the studio addressed the public’s concerns by adding safe driving PSAs to the DVD releases; here is one such clip recorded by Walker himself.

This video is especially haunting because it echoes a similar PSA recorded by James Dean before he died in a car accident nearly 60 years ago.

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Chad Latz Jumps From Ketchum To Cohn & Wolfe To Lead Digital

Chad Latz.jpg

Chad Latz joined Cohn & Wolfe as President, Global Digital Practice, the agency announced today. He will report directly to CEO Donna Imperato.

Latz joins Cohn & Wolfe from Ketchum where he “helped lead the integration and establishment of Ketchum Digital,” the agency said in a statement. He has worked with clients including FedEx, Kodak, Levi’s, Clorox, Geek Squad/Best Buy, Nokia, PepsiCo, Monster Worldwide, 7-Eleven and Cox Communications.

A Cohn & Wolfe spokesperson tells PRNewser Latz is replacing Paul Walker. Walker is still providing some counsel to C&W clients. He stepped down to pursue an opportunity at the University of Texas earlier this year. He had also previously taught there.