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Posts Tagged ‘Pete Blackshaw’

Is Social Media Marketing Eroding Trust Online?

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It’s a question we’ve been asking ourselves more and more lately, in light of recent findings such as Edelman’s Trust Barometer, that revealed the number of people who view their friends and peers as credible sources of information about a company dropped by almost half, from 45% to 25% since 2008.

Pete Blackshaw, exec VP of Nielsen Online Digital Strategic Services wonders the same, and details in a recent AdAge byline, “Why It’s Time to Hit the Reset Button on Trust.”

Given this, we reached out to the person who — literally — wrote the book on trust.

Julien Smith, co-author of Trust Agents with Chris Brogan told us, “People feel they are being sold by their peers and stuff they do on networks, so trust erodes,” while noting that the process is “natural.”

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When To Respond To Social Media Complainers And When To Let Them Be

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Advertising Age tackles perhaps one of the biggest issues in social media communications these days — and perhaps one that PR and marketing agencies are asked weekly, if not daily: Should we respond?

Of course, the question is often in reference to a blog post attacking a company, a Twitter “uprising,” or some other sort of social media momentum threatening the brand’s business.

The story gives some rational advice for brands often dealing with information overload:

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