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Posts Tagged ‘Peter Himler’

Oh Hi: We Threw a Party This Week!

Big thanks to all who came out to our party at the Empire Room on Tuesday night! We greatly appreciated you all showing up to have a couple of drinks, trade business cards, look for new career opportunities and listen politely as your host tested his latest, lamest jokes. Apologies to anyone who wasn’t able to get in (we are popular for some reason) and a special thank you to the folks at Horn Group for sponsoring and organizing a great event. Here are some pictures:

Attendees getting their network on…

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5 Ways for Journalists to Build Better Relationships with PR Pros

Yesterday our friend and PR veteran Peter Himler wrote a Forbes article with an intriguing headline: “The Journalist and the PR Pro: A Broken Marriage?” Given the chatter over Monday’s guest post by a former journalist turned PR master, we thought we’d explore the idea a little further.

Himler’s main point: a significant number of the students in the journalism program where he spoke last week don’t want to write for The New York Times or The Wall Street Journal–they want to go into PR and advertising. They want to write sponsored content, not investigative journalism. Of course this makes sense, because journalism can be a very tough and often underpaid pursuit.

Himler, like many in the industry, believes that the always-challenging relationship between hacks like us and pitchmen/women has taken a turn for the worse. Yet we agree with his conclusion: this marriage may be strained, but it’s hardly broken.

On Monday Lindsay Goldwert called on her journalist friends to make a list of “do’s and dont’s” for PR pros. Himler’s piece includes both sides of the equation, so we’d like to flip the script: how should journalists and bloggers interact with PR folks? Himler’s suggestions and our comments after the jump:

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Mark Cuban Clarifies His ‘Don’t Hire a PR Firm’ Comment

Entrepreneur published a 12-point list of tips for startups, courtesy of Mark Cuban, that included at number 11: “Never hire a PR firm.”

Well now you done did it Mark Cuban, because, of course, the PR industry will respond. On Forbes, Flatiron Communications’ exec/blogger Peter Himler (also a blogger) notes, “Trust me, Mark, many startups, especially those on the brink of losing their media virginity, will derive and be thankful for the considerable benefit a smart PR firm can bring to the mix.” In another article, Himler agrees with a couple of Cuban’s points, but shoots down a few others.

Four Corners Communication’s Drew Kerr also goes in on his blog, noting the media relations know-how that a publicist can bring, particularly when you look at the sample pitch that Cuban himself used.

“Weirdly enough, the subject line Cuban uses in his sample letter to the press — Tracking Traffic to Reduce Vacancies — looks like spam or a press release,” Kerr writes. Zing!

Cuban later clarified his comment further on his own blog, bringing up the cost to a startup of hiring a PR firm and the PR needs of a small business that’s just getting its footing. And today, the PRSAY blog has a Q&A with Cuban.

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The Death Star Seeks Crowdfunding for Image Rehab

NerdPr0n alert:  BP, al-Qaida, Taco Bell, Michael Vick, pantsless members of Congress.  All have the need for image rehabilitation, and the budget required varies wildly.  Apparently the Galactic Empire–aka Darth Vader and his army of d-bags–have no money to pay their agency Death Star PR.  The one-client firm believes in the cause so much they’ve turned to crowdfunding solution IndieGoGo to raise the cash to keep going.  If they get it, DSPR plans to use the $30,000 for a video series, coming off their successful Twitter campaign.  If not, no promises about the safety of Earth.  Only $29,323 and 36 days remaining to reach the goal!

[h/t Wired's Underwire]

What’s Augmented Reality? And Other Mobile Topics

Don’t we already live in an augmented reality? Kind of, but our reality will get even more augmented said John Havens, EVP of social media at Porter Novelli, during this morning’s panel discussion on mobile marketing at the PRSA Digital Impact Conference.

According to Havens, “AR is the GPS of your life” that could possibly turn every landscape into a screen of information, promotions, and advertising. While he told the audience not to be scared, it seems like we’re voluntarily signing up for a life lived in The Matrix, which kind of rattles the nerves.

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Media Questions APCO’s Advice to HP Board

HP2.jpgThe New York Times published details this morning about meetings between Hewlett-Packard’s (HP) Board and their PR firm APCO Worldwide on how best to handle accusations of sexual harassment against CEO Mark Hurd. The Board took action, Hurd resigned, but now critics are wondering, what if the accusations are proven to be unfounded.

“There is a missing piece here because it doesn’t make sense,” said Shane Greenstein, a business professor at the Kellogg School in the piece.

The truth is, no one knows. It is likely however, the Board knows something we don’t about Hurd’s situation. The other explanation is it is acting as conservatively as possible after the all-out war that broke out just a few years ago when it was discovered that then-Chairwoman Patricia Dunn authorized a clandestine campaign to ferret out who on the Board was leaking information to the press.

Peter Himler, “The Flack” blogger and former head of media relations at the largest of all crisis shops Burson-Marsteller explains crisis comm this way (after beginning with a “no shit Sherlock:”

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PR Stands To Make a Ton of Money From Gulf Oil Spill

It’s not something the industry should, or ever would tout, in light of the oil spill in the Gulf Coast, however the PR industry stands to make a lot of money from companies and organizations related to the spill.

Already, at least one prominent tourism executive in Florida is asking BP to pay for a $75 million PR campaign to let people know beaches in Florida haven’t been affected by the spill.

PRNewser has also been hearing that other organizations have approached PR firms in search of counsel.

“There are many dimensions to this tragedy in which PR can plan seminal roles – the corporate perpetrators, government legislators and regulators, NGO’s and the local tourism industry, which will certainly take a hit. So yes, a boon for PR,” noted Peter Himler, principal, Flatiron Communications LLC.

Executives from the three companies responsible for the spill, BP, Transocean and Halliburton, spent yesterday at a Senate hearing blaming each other for the mess.

Ken Medlock, an energy fellow at Rice University, told CNN that finding a specific cause for the spill is “impossible at this point.”

“That’s why you have these guys just throwing blame around, because frankly they don’t know either,” he said.

RELATED: For BP, It’s More Than Just a Branding Campaign

N.Y. Attorney General Andrew Cuomo ‘Is His Own Image Shaper’

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So says The New York TimesJeremy W. Peters in a story today, titled, “Behind the Curtain, Cuomo Runs His P.R. Machine.”

Peters explains:

In a way that is rare in an age of publicists, communications staff members and strategists, Mr. Cuomo is his own image shaper, relentlessly working the news media in a way that is unseen by the public and that is challenging for those trying to pin him down on any issue.

The Flack’s Peter Himler has some interesting thoughts on Mr. Cuomo’s strategy as well.

‘Today Show’ Booker: We’re Looking for Chefs With Personality

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[Left to right: New York "Grub Street" blog editor Daniel Maurer, Wine Spectator/Cigar Aficionado's Jack Bettridge, Carla Spartos, Food Writer, New York Post, "Today Show" Producer and Chef Booker Deb Kosofsky, "Good Day New York" Segment Producer Linda Simidian. Picture courtesy Peter Himler.]

This post was written by Nancy Lazarus, consultant and new contributor to PRNewser.

At the Publicity Club of New York’s ‘Food Beat’ panel lunch on Thursday, the producers of the ‘Today Show’ and ‘Good Day New York’ both agreed that chefs with charismatic personalities are the most sought after talent to appear on their shows’ food segments.

Deb Kosovsky, Producer and Chief Booker on the ‘Today Show,’ said:

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On the Podcast: Healthcare reform, Mark Cuban, Tiger & Fleischer

On this week’s PRNewser Podcast, we discussed healthcare reform, the media, and its surrogates with Flatiron Communications owner and The Flack blogger Peter Himler.

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Himler likes Anthony Weiner (D-NY) and Alan Grayson, (D-FL), while I like Sherrod Brown (D-OH). Himler believes Nancy Pelosi needs to adopt more of a “Hillary Clinton scowl” and lose the smile.


We also covered Mark Cuban‘s beef with his PR firm, Tiger Woods parting ways with Ari Fleischer, and the benefits of small firms and big firms.

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