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Posts Tagged ‘Peter Kim’

Reactions To Forrester’s Analyst Blogging Policy

PR and marketing professionals are sounding off on research firm Forrester’s decision to make all analysts blog on Forrester.com as opposed to their own personal blog. The caveat being if the content on their personal blog is of the same topic as their area of coverage as an analyst.

Waggener Edstrom Social Media Director Tac Anderson writes:

The problem with Forrester’s decision is the heavy-handed nature it is taking in implementing it. All three Forrester bloggers talked about the new blog platform being developed and the new capabilities it would have. This is the real missed opportunity. Forrester’s goal should be to create such a powerful platform with its new blog and with the Forrester name that employees would jump at the opportunity to leave their personal/professional blogs in order to have access to this great platform.

Laura P. Thomas, Strategic Projects and Global Landing Page Manager for the Small and Medium Business Digital Division at Dell writes:

I think it is very cold of them to simply refer to their employees thoughts as “our IP,” as they did in a tweet, but I believe there are advantages for the employees to blog on the company site.

Former Forrester Analyst Peter Kim says:

I think there’s a more difficult point here for Forrester – some condition in the company’s current culture drove an insider to leak the information to SageCircle. This signals internal dissonance and the uncomfortable but likely fact that malcontent employees need to separate from Forrester.

Forrester analysts Cliff Condon, Josh Bernoff and Augie Ray have all sounded off as well.

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Dachis Group Acquires HeadShift

Dachis Group, a “social business design” agency led by former Razorfish CEO Jeffrey Dachis, has acquired London-based social business consultancy Headshift Ltd. Dachis is moving quickly to expand, after launching with a team of “A-list” partners including former Forrester Analyst Peter Kim, former Nielsen Online VP of Measurement Science Kate Niederhoffer and Logic + Emotion blogger David Armano.

This is the second high profile move by a social focused agency in the past week. On August 27th, former Forrester analyst Charlene Li announced the additions Deb Schultz, and former Forrester analysts Ray Wang and Jeremiah Owyang to her recently formed Altimeter Group. Needless to say, Forrester is looking for replacements.