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Posts Tagged ‘QR codes’

Study: More People Using QR Codes

Skanz makes customized QR codes.

A new Forrester Research study finds that more people are using QR codes now than they were last year. According to the research, five percent of adults use two-dimensional codes, including QR codes, versus one percent last year. When you only take smartphone users into account, 15 percent of respondents are using the codes, up from five percent last year. Android owners are the biggest users.

This information comes right after companies began rolling out their QR programs for the holiday shopping season.

As with any other marketing program, having a sound strategy before you get QR crazy is the best route.

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Consumers Dig QR Codes, But There’s More Learning to Do

About one-third of smartphone users (32 percent) have used a QR code, and 70 percent say they would use one, according to an MGH survey. The company surveyed 415 smartphone users last year. With Ad Age reporting that large companies like Macy’s are building consumer awareness of the bar codes (the retailer launched the Backstage Pass campaign shown above more recently), these numbers may already be climbing. However, there are obstacles to overcome.

“Poor internet connection, slow load times and outdated phones all contribute to an inconsistent experience for consumers,” Ad Age writes. Laura Marriott, CEO of NeoMedia, a QR company, adds that people are reluctant to download the mobile apps or think that using the codes are a “hassle.”

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