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Posts Tagged ‘Rain’

Spin the Agencies of Record

Nope. Not that.

“My first job was in retail at the age of 14, and I have worked in the industry ever since.” – Rachel Roy

The National Retail Federation has retained digital agency Rain (PR AOR Sunshine Sachs) to create digital shorts for its industry campaign site This Is Retail. The purpose of the campaign is to convince young people that a career in retail doesn’t necessarily mean working the register for $10 an hour.

NRF SVP Bill Thorne says “We want young people to think retail when they are on the job hunt”, because the booming industry truly does need more employees at a time when jobless rates for young grads are near record highs. The videos are clever (watch one after the jump), but good luck getting young folks to say “Hell yeah, I work in retail!”

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‘Time’ 100 Reader Poll Shows Rain is Tops

This week, Time magazine revealed its choices for the 100 most influential people in the world, which was really only as interesting as these countdowns tend to be. The usual suspects (politicians like Germany’s Angela Merkel, Facebook’s Mark Zuckerberg, cultural icons like Justin Bieber and the royals Prince William and Kate Middleton) were on the list along with a couple of curve balls thrown in to make you go hmm… (tennis star Kim Clijsters and actress Mia Wasikowska).

Most interesting perhaps is the reader’s choice selection — Rain, the South Korean pop star and actor who is best known here in the U.S. as the star of the film Ninja Assassin for which he won an MTV award. This is his third year atop this chart.

Above, Rain shows his acting chops and after the jump, a Rain music video. If you’re looking for a spokesperson, maybe you should give him another look.

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