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Posts Tagged ‘Randi Zuckerberg’

Randi Zuckerberg’s Veterans Day Book Promo Was a Little Off

We almost hate to point at Randi Zuckerberg because we’ve never heard of her being a big meanie to anyone, unlike her brother in that fictional movie we saw called Justin Timberlake Is a Rich Douchebag. But this is really not the best way to promote your new book on Veterans Day, is it?

Sure, we get the direct connection between a semi-memoir about balancing your digital life with the real world and serving in the military…

Oh wait, no we don’t.

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Randi Zuckerberg, Facebook’s Marketing Director, Stepping Down

Randi Zuckerberg, co-founder of Facebook, sister to Mark, and director of marketing for the social network, has handed in her letter of resignation. She plans to launch RtoZ Media, a social media firm.

“My goal is to launch my own innovative programming and work with media companies to develop their programming in new, and more social ways. In attacking this challenge, Facebook will clearly be a central element in all of my projects,” she said in her resignation letter.

It was only last week that she was at the Hearst Tower talking about Facebook and online privacy with Erin Andrews, Chelsea Clinton, and Marie Claire! She’s in the photo above at the event, second from the left.

[via AllThingsD]

‘Marie Claire’ Panel Audience Directs Privacy Questions at Facebook

Left to right: Common Sense Media's Amy Guggenheim Shenkan, Facebook's Randi Zuckerberg, ESPN's Erin Andrews, Chelsea Clinton, and 'Marie Claire' EIC Joanna Coles

Last night, former first daughter Chelsea Clinton took the stage at the Hearst Tower in NYC to introduce a lively panel discussion about online privacy and education. The event was hosted by Marie Claire editor-in-chief Joanna Coles and Common Sense Media, a nonprofit dedicated to sharing information with kids and families about navigating the digital world.

Clinton said her first media memory as a kid was picking up a copy of the Arkansas Democrat-Gazette. Nowadays, of course, kids and adults are zipping around the Web, sometimes with long-term repercussions.

Though the panel was called “Social media: The perils and possibilities of living in a digital world,” the perilous side was clearly on everyone’s mind. With an overwhelmingly female audience, including a number of moms (Coles referenced her own son a couple of times), the biggest concern was how to prevent over-sharing and cyberbullying.

With that, the person who everyone turned to for answers was Randi Zuckerberg, Facebook’s marketing head and Mark’s sister. At one point, she said she wanted to go home to her baby.

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SXSWi in Quotes

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[Gym Class Heroes and Fall Out Boy's Pete Wentz at the Ustream Party. Courtesy Nick McGlynn for mediabistro.com/RandomNightOut.com]

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We’re still digging through our notes from SXSW Interactive and wanted to present some of our favorite quotes from the event:

“Institutions fight to keep problems that serve their solution.” –Clay Shirky, Consultant/Author/Teacher

“Social media scares the sh*t out of everybody, because they’re not sure what to do with it.” –Brian Solis, Author/PR Agency Owner

“We’re like eight years into this experiment.” –Foursquare co-founder Dennis Crowley on the location-based craze.

“PR is not going to fix your customer service department.” –Frank Elasion, Senior Director, Comcast National Customer Service

“Last year was about listening, this year is about action.” –Erin Korogodsky, Senior Account Manager, Scout Labs

“Criticism of the mainstream media is misconstrued.” –Markos Moulitsas, Founder, Daily Kos

“I can’t see a future where CNN is solely the middle man.” –Lila King, Senior Producer for Interactive Storytelling and User Participation at CNN.com

“[Gawker Publisher] Nick Denton won’t keep a guy in Mexico when it’s physically dangerous to be there.” –David Carr, The New York Times

“I’ve had enough of agency life.” –Michael O’Connor Clarke, VP Marketing Communications, Freshbooks

“We have such a value on immediacy.” –Randi Zuckerberg, Marketing Director, Facebook

“I would hope the link economy would reward investigative journalism.” –Pete Cashmore, Founder, Mashable

“The Huffington Post and Google News are siphoning off ad revenue from every newspaper in the world.” –Bob Garfield, NPR Correspondent/Author

“[Online publishers] make money the more often we click. They have an economic incentive to keep us distracted.” –Nicholas Carr, Author

“I’ll be the first to admit to being a bit green as an interviewer, and entirely new to SXSW.” –Umair Haque in his first blog post since his widely criticized interview of Twitter CEO Evan Williams.

“What’s popular isn’t always what’s good.” –Pete Cashmore, Founder, Mashable

“This is the Davos of digital.” –B. Bonin Bough, Director of Digital and Social Media at PepsiCo

“If you think the internet is going to replace cable, you’re crazy.” –Mark Cuban, HDNet

“Hey, is that Ashton Kutcher?” –Everyone at every party

CNN, MTV, Mashable and Facebook Discuss How Crowdsourcing Is Affecting Reporting

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“The way CNN reports a story today is fundamentally different than the way CNN would do it four years ago, before iReport, and before you could actually include the voice of the audience, and represent them back in the story,” said CNN’s Lila King.

That being said, King acknowledged, “I think we have a long way to go, for sure. I don’t want to sit here and pretend that it’s all figured out, but I think we’re heading in that direction.”

The comments came on a panel titled, “CrowdControl: Changing The Face Of Media Or Hype?” moderated by Text 100′s Joe Kingsbury and also featuring Mashable founder Pete Cashmore, Facebook’s Randi Zuckerberg, and MTV’s Jason Rzepka.

Cashmore said “curation is being underrated. It’s really important to make sense of raw materials,” when we asked him about just how much “true reporting” is taking place by crowd-sourced methods. For example, when US Airways Flight 1549 famously landed in the Hudson River last January, the initial image of the event came from Twitter, but almost all of the subsequent news reporting came from “traditional” sources.

MTV’s Rzepka said that MTV has “kind of been in the citizen journalism game since the beginning,’ and mentioned programs like their get out the vote effort “Choose or Loose.”

Cashmore acknowledged that news brands are still extremely important. “You see something on CNN, it’s a trusted brand. You see something trending on Twitter, it’s less trustworthy,” he said.

Facebook’s Zuckerberg said she sees crowdsourcing in two ways: ideation and distribution. She gave the example of actress Betty White being asked to host Saturday Night Live due almost completely to efforts on Facebook. Getting her on the show is “ideation,” while the “distribution” is people reacting to the decision and the show online.