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Posts Tagged ‘Ray Wang’

Media Monitoring and Measurement Company Scout Labs Acquired By Lithium

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Social customer relationship management company Lithium has acquired social media monitoring company Scout Labs. Terms of the deal were not disclosed, however TechCrunch reported that it was north of $20 million.

ScoutLabs counts brands like Disney and agencies like Publicis, Universal-McCann, Wieden + Kennedy, Leo Burnett as clients. Lithium’s big clients include AT&T, BestBuy, Barnes and Noble, Verizon and Harvard Business Review.

“Socail CRM is all about how you drive value from the social customer,” said Philip Soffer, VP product marketing in an interview with PRNewser today. “We’ve traditionally done that by setting up online communities, but obviously people communicate all over the social web.” That is where Scout Labs comes in.

“We are going to continue to sell scout labs as a stand alone and augmented solution,” said Soffer.

Ogilvy PR is handling PR around the acquisition. Analyst Ray Wang gives his take on the deal here.

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Dachis Group Acquires HeadShift

Dachis Group, a “social business design” agency led by former Razorfish CEO Jeffrey Dachis, has acquired London-based social business consultancy Headshift Ltd. Dachis is moving quickly to expand, after launching with a team of “A-list” partners including former Forrester Analyst Peter Kim, former Nielsen Online VP of Measurement Science Kate Niederhoffer and Logic + Emotion blogger David Armano.

This is the second high profile move by a social focused agency in the past week. On August 27th, former Forrester analyst Charlene Li announced the additions Deb Schultz, and former Forrester analysts Ray Wang and Jeremiah Owyang to her recently formed Altimeter Group. Needless to say, Forrester is looking for replacements.