Mark Zuckerberg‘s image just keeps getting better and better.  (His eyes in this cover image are intense.)

Over the past couple of weeks alone, Zuckerberg has added to his philanthropic endeavors by joining the Giving Pledge. Then he had a monster 20-minute interview with 60 Minutes to announce a Facebook redesign and demonstrate his new media savoir-faire. Now, the Facebook CEO is Time‘s Person of the Year. Congrats to him!

Facebook has been a big deal for a few years now, so it’s kind of strange that he was chosen this year. But in any case, Zuckerberg’s interview with the magazine has some interesting points that PR pros might want to take note of.

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