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Posts Tagged ‘Robert Phillips’

Edelman Names Robert Phillips to New Global Engagement/Strategy Role

Robert Phillips of EdelmanToday Edelman PR named Robert Phillips to the newly created position of global chair, Public Engagement and Future Strategies; the purpose of the new position is to “ensure that the firm is at the forefront of communication innovation”. Phillips describes the job as “an and, not an or”; he will also continue to work in his current London-based role as head of the agency’s EMEA (Edelman Middle East and Africa) division.

Phillips will report directly to CEO Richard Edelman. In an interview with PRNewser, he outlined the thinking behind his new role:

“The communications landscape is moving forward at a huge speed. At Edelman, we want to continue to be able to take a 3, 5, or 10-year view of what that future landscape will look like and make sure that our services are fit to purpose.”

“The communications world is increasingly bottom-up, social, transparent and values-led. Businesses need to walk the walk, not just talk the talk. This shift finally defeats the myth that PR can’t be insights-led and evidence-driven.We’re not saying that we’re not PR–we’re just codifying the new reality. ”

Richard Edelman clarifies: “We’re not going into advertising. But we see the future battleground existing between ourselves, digital firms and media-buying firms.”

When Phillips and Edelman look ahead, they see a world in which the power of positions like that of chief communications officer illustrates a convergence of marketing and classic PR–all driven by the growing influence of data. Phillips says that “PR always under-invested in measurements and data, but search and measurement belong in all areas of corporate reputation and brand marketing. We need to be ahead of the curve.”

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Former ‘NotW’ Employees Turning to PR

PRWeek UK reports that former News of the World reporters have been seeking new jobs in PR. The newspaper’s closure left 200 staffers out of work.

Edelman‘s European CEO Robert Phillips is among those saying that former NotW reporters have been in touch for a job. But some say that a market rife with candidates, particularly ex-journalists, will make it difficult for these reporters to find public relations employment.

“It’s a saturated market already. It’s unlikely that PR agencies will be falling over themselves for a News of the World journalist,” said one unnamed recruitment specialist.

Also out of a job: Les Hinton, Dow Jones CEO who resigned late yesterday afternoon. Hinton was head of News International, the group that publishes the British newspapers, from 1995 to 2007. His resignation letter as well as Rupert Murdoch’s response, are here.

News Corp. Hires Edelman

Photo: Getty

News Corp. has brought on Edelman to help it manage the crisis related to the ongoing phone-hacking scandal and investigation. Edelman EMEA CEO Robert Phillips told The Holmes Report that the firm was hired by News International’s management and standards committee, which is handling the response.

“Edelman is working with the management and standards group of News Corp on general comms support and public affairs counsel,” Phillips said.

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Roll Call: Edelman Scoops Williams from the BBC, M Booth, and More

BBC’s director of communications, Ed Williams, will be leaving the news organization to join Edelman as CEO of the firm’s U.K. business. Williams will step down from his post in October; his first day with Edelman will be October 31. He will report to the EMEA CEO, Robert Phillips, and become part of the company’s EMEA leadership team. He joined the BBC in 2008 and has previously worked with Reuters and Brunswick.

Shira Zackai has joined M Booth as broadcast director. She’ll be handling media engagement across the agency’s accounts, reporting to the media director, Martha Cid. She has previously worked with Steinreich Communications, Hill & Knowlton, and with asset management firm Alliance Bernstein.

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