With not too much uproar over the depressing lyrics, the London Tourist Board is using the Clash’s punk classic “London Calling” to lure visitors to the 2012 Olympic games. The title track from the 1979 album was influenced by the Three Mile Island nuclear meltdown earlier that year.
What’s more important when brands and organizations attempt to evoke an emotional response with music, melody or lyrics?
“London Calling” actually seems fitting since the struggles covered in the band’s incredible 20-song narrative are with us today. Except, nuclear meltdowns are big in Japan.
Our text-heavy, PR-messaging-mindset had us initially confused in the same way as when Royal Caribbean thumped cruise vacations with Iggy Pop’s “Lust for Life” (liquor and drugs!), when Subaru hawked station wagons to hockey moms with The Pogues “If I Should Fall from Grace with God,” or when AT&T used Lou Reed’s “Perfect Day” during the last winter Olympics. The latter, for anyone who saw the gut wrenching movie Trainspotting, invokes a pukey, ominous feeling–don’t jump into space snowboard girl, you’re on heroin!
(See after the jump for embedded videos of the ads.)