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Posts Tagged ‘Royal Caribbean’

Ignore All the Vomiting: Royal Caribbean Tries To Sell Us on Cruises

The new CEO of Royal Caribbean cruises appeared on CBS This Morning late last week to make a case for why we should be planning our cruise vacations ASAP.

Adam Goldstein was recently promoted to COO and president of Royal Caribbean after 12 years spent with Royal Caribbean International. This new role does include some corporate communications work, so it shouldn’t be surprising that in less than two weeks, Goldstein was appearing on a major morning news program to address yet another illness outbreak this time sickening 105 passengers and crew on Royal Caribbean’s Grandeur of the Seas. The previous week, 117 were sickened.

The problem looks to once again be the dreaded norovirus, which causes vomiting and diarrhea. The Centers for Disease Control gets involved, passengers miss out on their vacations, and you have an all-around mess on your hands.

Cruising’s reputation is also in a sickly state, with Gayle King noting at the top of the interview that trust in cruise vacations is down 12 percent.

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London Olympics Tourism Push, a Nuclear Error?

With not too much uproar over the depressing lyrics, the London Tourist Board is using the Clash’s punk classic “London Calling” to lure visitors to the 2012 Olympic games.  The title track from the 1979 album was influenced by the Three Mile Island nuclear meltdown earlier that year.

What’s more important when brands and organizations attempt to evoke an emotional response with music, melody or lyrics?

“London Calling” actually seems fitting since the struggles covered in the band’s incredible 20-song narrative are with us today. Except, nuclear meltdowns are big in Japan.

Our text-heavy, PR-messaging-mindset had us initially confused in the same way as when Royal Caribbean thumped cruise vacations with Iggy Pop’s “Lust for Life” (liquor and drugs!), when Subaru hawked station wagons to hockey moms with The Pogues “If I Should Fall from Grace with God,” or when AT&T used Lou Reed’s “Perfect Day” during the last winter Olympics.  The latter, for anyone who saw the gut wrenching movie Trainspotting, invokes a pukey, ominous feeling–don’t jump into space snowboard girl, you’re on heroin!

(See after the jump for embedded videos of the ads.)

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Roll Call: Qorvis, Padilla Speer Beardsley, the Sacramento Kings, and More

Kevin Chaffee has joined Qorvis Communications as senior advisor. He was previously with Washington Life and will continue to serve as an editorial consultant for the magazine. Prior to that, he spent 17 years as a reporter and editor at Washington Times. [via FishbowlDC]

Padilla Speer Beardsley has appointed Curtis Smith as director of business development and marketing for the firm. He’s also in charge of internal comms, raising awareness of the firm across media. Previously, he was director of business development for both Carmichael Lynch (advertising) and Carmichael Lynch Spong (PR).

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