360 Public Relations, which is celebrating a decade in business, has opened 360 Public Relations New York. The new office will be led by Rob Bratskeir, who has been named EVP and GM. He will also serve as creative director in this office and in the firm’s Boston HQ. Bratskeir was previously a New York-based EVP of Bratskeir & Company. 360PR has four practice areas: Entertainment & Electronics, Healthy Living, @ Home, Parenting, and 360 Social.
Burson-Marsteller has named Sarah Tyre MD of the Issues & Crisis Group. She’ll be based in New York reporting to Karen Doyne, MD and head of the group. Most recently, Tyre was SVP and MD of the Issues & Crisis Management group at Ketchum working with clients including Bridgestone/Firestone, ConAgra Foods, and IBM. She was with the firm for 15 years.