Today, Edelman launched an integrated marketing unit that offers graphic design services, direct consumer advertising, event production and mobile marketing, and other branding and marketing services.

Called Ruth: Edelman Integrated Marketing (in honor of Ruth Edelman), the unit currently has 70 staffers and work will span across consumer, health, technology, and service industries. Talent for the new unit consists of in-house specialists as well as others selected from across the branding, advertising, and marketing industries. Ruth will work with existing Edelman clients and partner with new clients and companies. Clients include eBay, Pfizer, Samsung, and Starbucks. Offices are located in Washington D.C., New York, Seattle, and Chicago.

Ruth is the latest addition to Edelman’s list of specialty firms including MATTER, focused on sports and entertainment marketing and StrategyOne, Edelman’s research services business.