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Posts Tagged ‘Safeway’

#PRFail: Safeway Suspends Worker on his Last Day of Employment

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While we were out last year getting prepared for tomfoolery and New Years Eve shenanigans, there were a few (former) Dominick’s grocery store employees were sprucing up their resumes. According to the Chicago Sun-Timesthe Safeway-owned grocer came to the conclusion right before New Years that its 72 stores in the greater Chicagoland area were the “lowest-performing of Safeway’s business division.”

So, Safeway fired 6,600 people. Happy @$%&’n New Year, folks. While that’s sad, Safeway and Dominick’s forgot that some employees may get miffed about such a thing. And this time, the minions got the last laugh while Safeway ended up with mud smeared in its face. Click on the jump for the clean up on Aisle 9. 

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CMO Council’s ‘PeerSphere’ Journal Debuts

It’s been in the works for several months, and now the CMO Councils first issue of the PeerSphere quarterly journal has arrived.

The new publication is available on the Web, via iPad and other tablets, in print, and on mobile devices, reaching 60,000 marketers around the world.

The inaugural issue features a roundtable of marketing leaders to share what they most love about marketing. It also delves in to topics such as geopolitical turbulence and the marketing consequence; MasterCard International’s strategy and approach to sponsoring the 2011 Rugby World Cup; an interview with the president of Safeway’s marketing division; and a profile of RAK Ceramics, a $1 billion emerging market success story.

The journal also has a host of global brands featured, including IBM, Yahoo!, and Saudi Telecom.

The issue is available here.