Seems like everyone in the UK media world had way too much fun in the 70’s, doesn’t it?

The latest chapter in Britain’s never-ending sex scandal, however, may the most ironic of the bunch. Owner of amazing eyebrows Max Clifford is a bigtime UK PR man who we’ve covered before (and who represented such clients as a certain obscure goat-herder named Simon Cowell). He made his name breaking trashy tabloid stories—and getting sued for them! Many of his “greatest hits” happened to involve sexual scandals, “toe sucking” and “hamster sandwiches”—classy stuff, that.

This week the esteemed Mr. Clifford found himself arrested for undisclosed sexual offenses dating back three decades as part of an ongoing “inquiry” by UK law enforcement.

That’s not the worst part of this story, though. Here’s a quote from an interview that the oh-so-wise Clifford granted a couple of weeks ago:

“I think there’s a lot of very famous people that are very concerned, very frightened. In the 60s and 70s, everything opened up. All kinds of things were going on. At the time, these were young guys, many of them were being pursued in dressing rooms and concert halls and everywhere they went by young girls. A lot of them have trouble remembering what happened two weeks ago, let alone 40 years ago or more.”

Ah yes, the eternal struggles of successful men “being pursued” by young, sex-crazed girls. Next week we’ll bring you the latest chapter in our definitive PR guidebook, How to Make Yourself Look Like a Horse’s Ass.

Wow, that was fast: the adulterous duo of Gen. David Petraeus and his biographer, Paula Broadwell, just turned into a love triangle–or is it a pentagon? Whatever shape the scandal eventually takes, its fallout already extends to the top ranks of the US military.

Let’s play catch-up:

The primary reason the whole story came to light was an FBI complaint filed by Tampa resident Jill Kelley. We’re not quite sure what Mrs. Kelley did, but we do know that Mrs. Broadwell (who was having an affair with Petraeus at the time, remember) regarded her as some sort of threat, emailing her repeatedly about her work as a “social liason” to Florida’s MacDill Air Force base in what some classified as an aggressive and accusatory tone.

Kelley was so disturbed by the messages that she reported them to the FBI; things quickly started to unravel. Petraeus appears to have broken up with Broadwell once he heard about these interactions, but the damage had already been done.

After the FBI gained access to Broadwell’s email account, they uncovered the relationship between the biographer and her subject. According to the latest revelations, they also stumbled upon a very large series of email exchanges between Kelley and General John Allen, the top commander of US/NATO forces in Afghanistan.

Seems like quite a few people had more than a casual interest in Mrs. Kelley.

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From Gabby Douglas to #NBCFAIL, the 2012 London Olympics has been a raucous spectacle of PR intrigue, triumph and disasters. For PR geeks, these games have been an absolute blast. And when it’s all over, when it’s all said and done, we’ll all be talking about that one moment of the Olympics that will remain forever etched in our memories: the women’s water polo wardrobe malfunction.

Move over Janet Jackson. Say hello to the lustful carnival of floating skin that is women’s water polo. That’s right, last Wednesday during a qualifying match between the USA and Spain, American player Kami Craig briefly exposed a Spanish player’s breast during an underwater skirmish. NBC aired the incident to the world, which hasn’t been the same since. Just imagine it. An entire breast. Under water.

The salacious chlorinated romp lasted for entire seconds, and will live forever on the Internet. In fact, today, this article headlined the New York Times website. There are plenty of companies and brands that will pay handsomely for that level of exposure PR. Now they all know what to do. Nudity never fails. Sex sells. Every PR expert knows this well, though not every PR campaign capitalizes on this knowledge.

One brand that nailed it is Ragú. Yes, sexy Ragú, that sultry red pasta sauce tantalizingly separated from the public by glass like a prostitute in Amsterdam. Even better: Its’ funny. Take a look: