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Posts Tagged ‘Snoop Lion’

The Public Finally Gets Blunt About Weed

Those of us who work in the PR field often eschew political debates, but it is in fact our job to address issues hinging on public perception. Americans’ evolving opinions regarding marijuana and its role in our economy has now reached Wall Street, which means the buzz on Main Street is all about weed, too. (We’ve all learned the hard way how closely the two streets are linked.)

Though marijuana remains illegal under federal law, Colorado and Washington both legalized it for recreational use in November — and Maryland looks likely to follow. Much of the public believes that the legality of marijuana is inevitable — and because we live in a “representative democracy”, there is a chance that policy changes will (gradually) mirror the public’s evolving attitudes.

We also live in a capitalistic society, so everyone from investors and purveyors to distributors and consumers envisions an emerging multi-billion dollar industry as weed goes mainstream. The process will be contentious: Americans have always had a complicated relationship with our vices (just as individuals do), and we will have to find an uneasy middle ground between personal freedom and national/economic interests regarding the green stuff just like we did during the 1933 repeal of prohibition and the push for modern tobacco regulations.

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Snoop Dogg/Lion Drops It Like a Hot Pocket

If you ever found yourself listening to Snoop Dogg Lion‘s 2004 megahit “Drop it Like it’s Hot,” and thought, “Hmm…I wonder what ‘it’ is”, you need wonder no more –”it” is officially a Hot Pocket.

Snoop teamed up with comedian/rappers DeStorm Power and Andy Milonakis to re-work his 2004 club jam for Nestle, Hot Pockets‘ parent company. As you can hear in the video below, the collaborators trade humorous rhymes about how fantastic the much-lambasted frozen foodstuffs truly are, especially when “your munchies get an attitude.” Duly noted!

All cries of “sell out!” aside (yeah right), the fact that Nestle trusted an eight-year-old Snoop song to spur a much-needed sales boost says something about the rapper’s staying power. Two decades, multiple style and sound changes, and one name reinvention after he blessed us with “Doggystyle” in ’93, he’s still relevant enough to warrant a major ad contract (he also appears in current spots for FIFA 13). Hot Pockets and Snoop may just be a perfect match — comedians may roast them, their packages may change and evolve, but something about them just never changes, and whatever that something is, people still go for it.

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