Sofia Vergara, the voluptuous star of the TV show Modern Family, is the face of Diet Pepsi’s new Skinny Can. Actually, it’s just the small portion of her face you can see poking out from behind a floppy blue hat. Still, the ads and their choice of spokesperson are getting hit with tons of criticism.

Adrants quotes Pepsi’s CMO Jill Beraud who says: “Our slim, attractive new can is the perfect complement to today’s most stylish looks, and we’re excited to throw its coming-out party during the biggest celebration of innovative design in the world.”

In the same story, the National Eating Disorders Association is quoted calling Pepsi’s comments “thoughtless and irresponsible.”

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