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Posts Tagged ‘Southern Living’

Pinterest and Punchfork: A Food PR Dream Team

Pinterest recipesLast week brought news of the first acquisition for Pinterest, the newest big player in the social media/promotion game. The company’s first get is a recipe bookmarking site called Punchfork (haha), and we feel like the two might just be a perfect pair.

We’ve all noted how Pinterest provided new life to visually-oriented lifestyle magazines like Martha Stewart Living, Cooking Light and Real Simple. What do these titles have in common? Recipes–lots of ‘em, presented in impeccable style.

According to Wired, Punchfork made a name for itself by “pull[ing] recipes from popular food blogs”, organizing them in a Pinterest-inspired layout and allowing users to search by item and filter by factors like ingredients or dietary needs.

The Punchfork site will soon shut down; its founder and CEO has already moved to Pinterest and will devote his future time to ensuring that the pin site remains the king of online recipes.

Our take? This acquisition reinforces the fact that any and every food-related property–be it a cooking site like Serious Eats, a major magazine like Southern Living or a top restaurant/chef that occasionally shares recipes–needs to get on Pinterest, pronto. In fact, we feel confident in saying that even the finest restaurants could benefit from sharing some simple how-tos with the public.

In other words, PR pros with food industry clients should take note. Oh, and while we’re on the topic, here are our 12 Pinterest Tips from Magazine Pros.

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Revolving Door: Jim Walton to Step Down as President of CNN Worldwide, Elizabeth Spiers Launches Startup, and More

According to Ad Age, New York Observer Editor-in-Chief Elizabeth Spiers, is leaving to launch her own startup, which will focus on content and commerce in the health and wellness arena. (Ad Age

According to AdWeek, CNN has announced that Jim Walton, president of CNN Worldwide, will step down at the end of 2012. While earnings have increased under Walton’s leadership, ratings have dropped. (AdWeek)

Time Inc.’s Lifestyle Group editor Sid Evans has hired food editor Hunter Lewis away from Condé Nast’s Bon Appétit. Lewis will be executive editor at Southern Living, and will oversee food content in print and online. (AdWeek)

According to Business Insider, Anthony Bourdain, host of the Travel Channel‘s “Anthony Bourdain’s No Reservations“, is leaving the Travel Channel for his own show on CNN, which will air on Sundays beginning early in 2013. To read an interview in AdWeek about why he is making the move, click here. (Business Insider)

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