Have you noticed a lot of Kraft-related stuff lately?

Over the past couple of weeks, Kraft Mac & Cheese has been executing the “Mac & Jinx” program. Two people who tweet the phrase “mac & cheese” get a link to “Mac & Jinx” with the first one to clickthrough getting a free t-shirt.

Yesterday, Stride gum announced that Shaun White, the snowboarding Olympic winner and number two most powerful athlete according to Bloomberg Businessweek, had signed on to be its spokesperson.

And last week, Athenos, the hummus brand released a number of new advertising spots that caused controversy, particularly one where a Greek grandmother said that a young woman was dressed “like a prostitute.”

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