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Posts Tagged ‘Tanzina Vega’

Someone Finally Told The New York Times About Sponsored Content

We know it’s something of a stereotype that traditional and especially print media tend to take their time in arriving at/commenting on a hot story. Such is the case with The New York Times, which made waves this weekend by reporting on a phenomenon that PR and marketing folk already know quite well: paid or sponsored content.

We’re not saying that the many talented reporters at the Times have ignored the trend until now; this Media Decoder post regarding The Atlantic‘s Scientology advertorial scandal mentions the fact that BuzzFeed, The Huffington Post and other top web publishers already maintain sponsored content sections. But the weekend’s article does seem to be the first time the Times has deemed such content worthy of comment in print.

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Social Media, Mobile, and Video on the Itinerary at Advertising Week’s Travel Panel

Left to right: Drew Patterson, Jetsetter.com; John Boris, Lonely Planet; and Valerie Edmonds, Weber Shandwick

The discussion at Advertising Week’s day two travel seminar centered on how leading travel publishers, websites, and destinations are creatively embracing a range of digital platforms.

Tanzina Vega, digital advertising reporter for The New York Times, moderated the panel, and participants included John Boris, EVP, Lonely Planet, the worldwide travel publisher; Drew Patterson, CEO and co-founder  of Jetsetter.com, a members-only commerce site for luxury travel; Valerie Edmonds, account director in the travel and lifestyle practice at Weber Shandwick, and Ed Hasbrouck, analyst at the Consumer Travel Alliance who also writes The Practical Nomad blog. Read more