In the wake of the tragedy that unfolded during a screening of The Dark Knight Rises in Aurora, CO on Friday, Warner Brothers movie studio has acted quickly and respectfully, choosing to cancel much of their marketing for the film, including the remainder of the international press tour and many television ads.

As FishbowlLA reported, the Paris press conference and evening red carpet premiere, which had been scheduled for last Friday, were canceled, as were premieres and press junkets in Mexico City and Tokyo, which had been scheduled for this week. The studio also refrained from sharing TDKR box office numbers for the film’s opening weekend.

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