Porter Novelli has restructured its global healthcare practice. Barbara DeBuono, the firm’s chief medical officer, will lead the practice as global director of health and social marketing. And there are four new hires in New York and London: Susan Hayes returns to the firm to serve as partner, managing the Novartis business; Cheryl Nifro joins as EVP to lead the Merck business; Kimberly Santiago joins the London office as associate director to handle men’s health brands; and Sarah Schapira joins the London office as account director to work on women’s healthcare brands.
Stephanie Agresta has joined Weber Shandwick as EVP, MD of social media in the digital communications practice. She was previously EVP and global director of digital strategy and social media at Porter Novelli. Her first book, Perspectives on Social Media Marketing, co-authored with PepsiCo’s Bonin Bough was released this month.