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Posts Tagged ‘Todd Wasserman’

Twitter (Finally) Adds a Woman to Its Board of Directors

We’re all aware that Twitter has received some well-deserved negative attention at the most important moment in its history for neglecting to include any women on its board of directors. That changed this morning when the company announced, via SEC filing, that former Pearson CEO Marjorie Scardino will sit on its board at least through 2014. She even started her own account to spread the news:

Mashable‘s Todd Wasserman made light of the company’s public perception problem this morning:

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Mashable Editor Is So Excited About Press Releases

The press release.  Nothing generates more debate and confusion in the industry and adjacent professions than the purpose of the not-so-humble press release. But what about the language within, and the use and abuse of executive and “expert” quotes to bolster such incredible stories?

Mashable’s business and marketing editor Todd Wasserman found so many releases peppered with the word “excited” he decided to Tumbl a daily stream of them–with links to PRNewswire and BusinessWire–on “Everyone’s Excited in Press Releases.”

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