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Posts Tagged ‘TwiloPR’

Roll Call: WE, MWW, IndoPacific Edelman, and More

Tac Anderson has been named Waggener Edstrom’s head of digital strategies for the EMEA region. He was previously the firm’s VP of digital consulting. He’ll be moving from Seattle to the U.K. to fill the role.

Kathy Fieweger has been named EVP and GM of MWW Group’s Chicago office. The appointment also comes with the additional position: head of the national enterprise risk and labor relations practice. She has previously served as EVP of corporate reputation at MWW, SVP at Edelman, VP at FTI, and a director at United Airlines.

Stephen Lock has been appointed to the newly-created position of senior technical adviser at IndoPacific Edelman, working with chairman Chadd McLisky on ways to capitalize on the growing Indonesia economy. Lock has also been appointed to Southeast Asia public affairs practice head, another new position that reports to Bob Grove, MD of Edelman Southeast Asia.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

Using Groupon in Your PR Campaign

Groupon is hot, and news today that the company wanted to file its IPO this week with a $25 billion valuation speaks to that. So does the number of Groupon-like companies and programs that have spawned over past months. But as many publicists know, jumping on board what’s hot isn’t always a sound communications decision.

Julie Mossler, Groupon’s director of communications, tells mediabistro in today’s PR, Perfected feature, “We never sell ourselves as money-making; it’s much more about exposure. We guarantee foot traffic.”

To that end, a Groupon offer should be part of a bigger PR strategy rather than the entirety of it.

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