From Lance Armstrong to the Major League Baseball Hall of Fame, 2013 is turning out to be the year of holding cheaters accountable. Today we’re glad to welcome a few newbies to the group: U.S. News & World Report and the five (or more) colleges that “misreported” admissions data for the publication’s inexplicably revered college rankings.
Industry professionals know that dishonesty is the most direct route to bad PR. People don’t like being lied to by other people even if they are oddball strangers on the subway, so the public certainly doesn’t appreciate being lied to by companies, personalities, brands and universities that they support with their hard-earned money–especially those touted as “experts” in their given fields.
With rising tuition costs and a dwindling ability to guarantee graduates employment, colleges and universities are fighting more vehemently than ever to retain the elevated status they have enjoyed in our culture over the centuries. So we were disheartened to read the Washington Post article that included this comment regarding the matter from Terry W. Hartle, senior vice president at the American Council on Education: “In any highly competitive environment, there is always a temptation to cut corners.”
You don’t say…