TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘UNICEF’

Putting Down Your Smartphone for Ten Minutes Can Help Get Clean Water to a Child in Need

2009_03_tap_projectSome creative campaigns have been popping up around the idea of breaking our all-encompassing smartphone habit; brands from Coca-Cola to Ikea have touted the importance of being present in our non-virtual lives. Now, UNICEF is giving us a tangible reason to step away from our phones for a few minutes (in case reconnecting with loved ones, nature, and the real world in general weren’t compelling enough prospects).

As part of its annual “Tap Project” effort to bring clean drinking water to those most in need, UNICEF, in partnership with Droga5 and MediaVest, has launched a new campaign via its website UnicefTapProject.org. When you visit the site on your mobile phone, you’ll be able to follow a few simple instructions on how to proceed. Once you begin, for every minute that you don’t touch your phone, the project’s sponsors will fund clean water for needy kids worldwide. Just ten minutes of inactivity is enough to provide one day’s worth of water. Read more

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register now! 

Roll Call: Rubenstein PR, UNICEF, Haberman and More

Rubenstein Public Relations has welcomed two new hires: Roxanne Ducas as director of communications and Katalin Bergou as an associate vice president. With a breadth of experience in media and public relations, both women bring extensive backgrounds in corporate communications to RPR’s team. RPR continues to rise in stature as one of the nation’s leading public relations agencies. As director of communications, Ducas will work alongside the firm’s President to manage external and internal messaging and materials, networking, and introductions between and on behalf of clients to maximize relationships, since the agency places a strong emphasis on collaboration between clients and its extended network. Prior to joining RPR, Ducas was employed as a communications coordinator at AECOM Technology Corporation. As associate vice president, Katalin Bergou will work with clients across a broad range of industries and will be responsible for writing press materials and developing strategic media campaigns in print, broadcast and online media outlets. Previously, Bergou was an account supervisor at LAK Public Relations Inc., managing the daily activities of a professional services client, where she secured exposure in publications (Release)

The U.S. Fund for UNICEF announced the appointment of Jose Carbonell as senior vice president of marketing and communications. Leading a team of 34 people across six departments, Carbonell is responsible for the U.S. Fund for UNICEF’s brand, marketing and communications strategies. In his new role, Carbonell will focus on growing the U.S. Fund for UNICEF brand through digital and social media to keep it accessible for today’s youth and their families. Carbonell has more than 17 years of marketing experience. Most recently, Carbonell served as the vice president of marketing & strategic planning at Nickelodeon (a division of Viacom). At Nickelodeon, he led several cause-marketing initiatives, working with the Children’s Defense Fund, the PTA, and USA Gymnastics. He also championed marketing efforts for Nickelodeon’s highest profile shows. (Release)

Haberman announced that it has hired artist-turned-programmer Jesse Ross as director of digital technologies. He joins the agency from his previous role at Sevnthsin as senior developer and director of development. Ross has deep experience working on design and development for everything from open source projects to political campaigns to national advertising campaigns for Fortune 500 companies. Before Sevnthsin, he was an interactive designer for MRM Worldwide, one of the largest digital marketing firms in the world.(Release) Read more

Google Gets Into the #GivingTuesday Spirit

Screen Shot 2013-12-03 at 10.35.32 AM

Google knows charity. Today the search masters have taken an extra step to promote the Giving Tuesday event, hosting a 12 hour “Hangout-a-thon” in order to connect those interested in giving to the best non-profit and charity organizations.

Moderated by Mashable, the event has 24 non-profit partners including such big names as Save the Children and UNICEF as well as newcomers like Charity Waterthe Malala Fund and Girls Who Code. Its stated purpose is to “spread awareness about under served charities“, and we’re also very interested in hearing from the TOMS and Warby Parker founders on the notion of “gifts that give back.”

Read more

UNICEF’s Facebook App Turns Social Network into Water Network

Move over, Farmville. Virtual farming is out, and virtual plumbing (for a good cause) is on its way in.

As part of its annual Tap Project, UNICEF has partnered with Droga5 to create an app that turns your Facebook page into a virtual water tap. The project’s goal is to help raise awareness of the staggering number of people around the world who lack access to safe drinking water (roughly 800 million), while simultaneously raising money to help get clean water to those people.

According to UNICEF, just $5 dollars can give one child safe drinking water for 200 days. By donating those $5 dollars to the cause via PayPal or text message, Facebook users can now turn their pages into virtual taps carrying water to those in need (money-raising) and then choose two friends to whom they can link “pipes”, urging them create taps of their own (spreading awareness). Through this dual-action campaign, UNICEF hopes to “turn the world’s largest social network into the world’s largest water network.”

Read more

Princess Bea’s Bad Hat Does Good

The auction of Princess Beatrice’s famous fascinator is complete, and a whopping $132,000 has been raised for UNICEF. This is a true lemons-to-lemonade story.

The hat has its own Facebook page and became an Internet meme that propped the hat on the heads of everyone, including heads of state.

The hat’s designer, the famous milliner Philip Treacy, has gotten ample attention for the hat, telling HollywoodLife.com that he wasn’t told what to design, but was inspired by “beauty and elegance.”

I Sold it on eBay!

Hat fanciers ’round the world, get your credit cards out. As of Monday morning, there will be just five days left to bid on Princess Beatrice’s horrifically famous hat of doom from Prince William and Kate Middleton’s wedding last month. San Jose-based eBay has received a lot of positive publicity since the spoiled royal decided to place her pretzel-gone-wrong chapeau on the auction site, as a benefit for UNICEF and Children in Crisis. Sunday evening, the price of this “fascinator,” as high society calls them, was more than $17,000.

A high-profile charity auction from such a worldwide event (estimated audience of the royal wedding – hundreds of millions people) is a good thing for eBay. Although the sale of its former holding Skype raised its stock a little, lately, it has only been in the news lately with things like some guy’s Camaro recovered after being stolen in 1975.