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Posts Tagged ‘USAA’

Reputations, Digital, and Job Opportunities at the Arthur Page Conference

In addition to announcing a new corp comms model, the Arthur W. Page Society is having a spring conference in NYC that wraps up today. Yesterday, I sat in on the “CEO Spotlight,” which was placed on healthcare/pharmaceutical company Novartis.

Novartis faces a dilemma, according to CEO Joe Jimenez. “We’re ranked first as Fortune magazine’s most admired pharmaceutical company, but the whole industry suffers from a poor reputation,” he said. He bemoaned that “public trust of pharma even ranks below oil and tobacco.”

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

IBM’s Iwata Named Arthur Page Chair

IBM’s SVP of marketing and communications Jon Iwata has been elected chairman of the Arthur Page Society, effective January 1, 2012. Iwata is a trustee for the organization, received the Society’s Hall of Fame Award in 2009, and was on the team that published the group’s 2007 white paper on business in the 21st century called “The Authentic Enterprise.”

On a daily basis, Iwata handles marcomms, branding, and citizenship at IBM, leading the company’s “Smarter Planet” strategy. And he worked with Watson when he was on Jeopardy!

Iwata succeeds FedEx’s SVP of global comms Bill Margaritis.

Elise Eberwein, US Airways EVP of people, communications, and public affairs, and Wendi Strong, EVP of corp comms at USAA.