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Posts Tagged ‘User-generated content’

5 Important Things PR Is Not

what is prFrom agency to agency, professional to professional, definitions of this glorious industry differ almost daily. If you ask people to define PR, the answers you get will be more all-over-the-place than those submitted in response to you “is reality TV scripted?” survey.

So people disagree about what PR is. But the more important query to remember during these days of evolution may concern “What PR is NOT.

After the visions of sugar plums and jolly fat men fade from your head, 2015 may be the time to definitively answer the big question — but we have to start with a negative.

Hopefully, this week’s edition of “5 Things” can be a small gift for those who struggle to define what their business does. Here, then, are five classifications that definitely don’t apply to the communications industry.

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Not-So-Breaking-News: CNN Says We Will All Die on March 35, 2041. Really.

cnn story

UGM — These three letters have pretty much meant the end of the world as we know it, to quote a notable lyric. Only this time, it was literal.

What does it mean? User-Generated Media. Have smartphone, will report. This means all that journalism studying done by serious reporters doesn’t amount to a thing if some schlep with a Samsung Note can tweet a shaky video to national news.

TMZ uses it. Discredited blogs use it. And even the biggies use it, most commonly CNN and its fabled “iReport.” Cute name. Terrible news. Like everyone dying by asteroid on March 35, 2041. Yes, March 3-5. That is not a typo, just really sloppy reporting.

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Study: Social Influencers Can Easily Manipulate Online Reviews

We all know how important consumer reviews can be to clients, especially those in the publishing, service and retail fields. For that reason, we were taken aback by a new study demonstrating how easily the reviews that authors and businesses work so hard to earn can be manipulated.

In short, online critics behave like sheep: the first and most prominent reviews drive the herd’s behavior, lending an inordinate amount of power to these first-touch “influencers” (who may or may not be legitimate critics).

It seems the wisdom of the masses isn’t as pure as we’d like to think.

Researchers for Science magazine conducted an extensive experiment by measuring the public’s reaction to more than 300,000 reviews over a five-month period. Some of the reviews had been manipulated by the researchers while others had not.

Their findings were revealing:

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Disney Wants Your Memories

Disney Parks and Resorts is making submitted videos and images a main focus of the company’s new marketing campaign “Let the Memories Begin.” Disney is asking for submissions to Facebook, Twitter, MySpace, and DisneyParks.com/Memories, which will be included in future ads.

Starting January 2011, Disney World in Orlando will also begin using submitted images in its nighttime program. Producers of the program say about 500 photos will be used daily, according to Mashable.

Ads began running last week, also featuring actual families. You can check one out after the jump. Read more