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Posts Tagged ‘User-generated content’

Not-So-Breaking-News: CNN Says We Will All Die on March 35, 2041. Really.

cnn story

UGM — These three letters have pretty much meant the end of the world as we know it, to quote a notable lyric. Only this time, it was literal.

What does it mean? User-Generated Media. Have smartphone, will report. This means all that journalism studying done by serious reporters doesn’t amount to a thing if some schlep with a Samsung Note can tweet a shaky video to national news.

TMZ uses it. Discredited blogs use it. And even the biggies use it, most commonly CNN and its fabled “iReport.” Cute name. Terrible news. Like everyone dying by asteroid on March 35, 2041. Yes, March 3-5. That is not a typo, just really sloppy reporting.

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Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Study: Social Influencers Can Easily Manipulate Online Reviews

We all know how important consumer reviews can be to clients, especially those in the publishing, service and retail fields. For that reason, we were taken aback by a new study demonstrating how easily the reviews that authors and businesses work so hard to earn can be manipulated.

In short, online critics behave like sheep: the first and most prominent reviews drive the herd’s behavior, lending an inordinate amount of power to these first-touch “influencers” (who may or may not be legitimate critics).

It seems the wisdom of the masses isn’t as pure as we’d like to think.

Researchers for Science magazine conducted an extensive experiment by measuring the public’s reaction to more than 300,000 reviews over a five-month period. Some of the reviews had been manipulated by the researchers while others had not.

Their findings were revealing:

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Disney Wants Your Memories

Disney Parks and Resorts is making submitted videos and images a main focus of the company’s new marketing campaign “Let the Memories Begin.” Disney is asking for submissions to Facebook, Twitter, MySpace, and DisneyParks.com/Memories, which will be included in future ads.

Starting January 2011, Disney World in Orlando will also begin using submitted images in its nighttime program. Producers of the program say about 500 photos will be used daily, according to Mashable.

Ads began running last week, also featuring actual families. You can check one out after the jump. Read more