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Posts Tagged ‘Virgin America’

UPDATE: Sponsors Have Begun to Abandon the Clippers

 Los_Angeles_Clippers_logoWhat’s the number one sign that your CEO/spokesperson’s controversial behavior has gone from being a source of social media gossip to a real-life business concern?

It’s all about the sponsors, of course–and the biggest names behind the L.A. Clippers have begun to make their way toward the exits in a fashion more predictable than the menu at Paula Deen’s restaurant.

As Mediaite reported this morning, State Farm was the first big name to say “bye” after Steve Stoute of the brand’s ad agency Translation told ESPN that he’d recommended the move.

CarMax followed quickly behind, preceding Virgin America and KIA.

Famed celebrity publicist and Frederick & Associates founder Hunter Frederick gave us his straightforward take on the matter; that quote and some corporate statements after the jump.

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Showtunes Meet Seatbelts As Airlines Compete for ‘Campiest Safety Video’

Airlines have now decided that the only way to distinguish themselves from their competitors is to make ever-campier safety videos. The newest clip from Virgin America hit the Internets today, and it has all of director John Chu’s trademark Step Up 2: The Streets subtlety.


This is all just waaaaaay over the top, and the ”people who probably shouldn’t be rapping” joke is at least thirty years old.

These clips are a good way to get media attention in a hyper-competitive industry with shockingly low profit margins, and we’re glad the dancers and choreographers are getting paid. The strategy keeps working for Air New Zealand, so why not follow their model?

But this video is campier than the one episode of Glee that we watched two years ago—and you can expect more of the same to come.

How High Can Style and Design Elevate Virgin America?

It’s difficult to imagine there were ever glory days for the airline industry. Today, many travelers loathe the idea of flying; rigorous and invasive security checks, delayed flights, baggage fees and drab terminals operated by uninspired employees all make for an unwelcome experience. Virgin America, however, is banking that it can change air travel.

The hip airline has created an ambitious branding strategy and PR campaign that focuses on customer experience. By providing upscale amenities in terminals, dressing its flight attendants in sleek attire, and offering gourmet in-flight food served on real dinnerware, Virgin America believes it can differentiate itself from the competition and attract more customers who are willing to pay a little extra for a pleasurable travel experience. But just how much is mood lighting and craft beer worth to flyers? Read more

When Will Airlines Learn Not to Mess With Kevin Smith?

Kevin Smithfilmmaker, blogger, and self-professed “big fat-ass” – missed his Monday flight on Virgin America, prompting him to go online with more airline troubles. Smith was famously removed from a Southwest flight earlier this year for allegedly being “too fat to fly.”

In this case, Smith says on his blog (the post has the tacky title “Virgin shuts its legs, I shut my wallet”) that he had first-class tickets, arrived at JFK with his wife an hour early, and had a concierge to escort them to the gate when it was time to board. Still, the Virgin America gate agent denied Smith and his wife entry to the plane.

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Digital Influencers Rule at Advertising Week Panel

Left to right: Joe Penna, "MysteryGuitarMan" on YouTube; iJustine, Web celeb; Jason Harris, Mekanism ; Ivy Ross, GAP; Jill Fletcher, Virgin America

Companies’ use of digital influencers to generate buzz has become increasingly popular and has created more media options. On day four of Advertising Week, Jason Harris, president of Mekanism production studio, moderated a panel that included video celebrities Joe Penna, known as MysteryGuitarMan on YouTube, iJustine and corporate panelists Ivy Ross, CMO at clothing retailer  GAP and Jill Fletcher, social media manager at Virgin America.

The corporate panelists agreed on the importance of selecting Web influencers who are culturally relevant to the brand or category and have a large fan base. Both iJustine and Joe Penna have one million followers or more. They take their fan base quite seriously, and are careful to ensure that their corporate involvement does not compromise their status among their audience.

iJustine, who does an average of one branded video per month, said her filter for a project is, “Would I use the product and recommend it to my followers?” In working with her clients, such as Mattel’s video Barbie doll, she finds out first if their objectives are to increase awareness or sell products, and she is cautious not to oversell. Read more