Building on its recent success with several technology clients, M&C Saatchi PR has acquired three new accounts in the areas of social gaming and technology:
- Flow, a performance fitness app backed by professional athletes including Gabriel Landeskog of the Colorado Avalanche and Victor Hedman of the Tampa Bay Lightning.
- The new casual gaming tournament platform gogamingo. The start-up launched this month in New York City, and it’s shaking up the casual gaming market by allowing players of mobile games to compete in tournaments for real world prizes.
- Sumeria, a national network that connects young professionals to social engagement opportunities with events and activities year-round nationwide.
The Morris + King Company (MKC) announced that it has been retained by Jacks & Jokers—a contemporary apparel company inspired by the iconic imagery and art of the United States Playing Card Company (USPC). As agency-of-record, MKC will develop and execute a comprehensive PR campaign heightening awareness of a brand known for its “bold, effortless cool.”