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Posts Tagged ‘Women at NBCU’

Roll Call: NBCUniversal, Fenton, Porter Novelli and More

Women at NBCU, NBCUniversal Integrated Media’s female-targeted creative content, marketing, and research initiative, announced the addition of eight high-level digital executives across a broad range of industries to “Women@NBC,” the digital sub-committee of the Women at NBCU Advisory Board. New members include Gina Bianchini, founder of Mightybell; Theresia Gouw, partner at Accel Partners; Aileen Lee, founder, Cowboy Ventures and Partner, Kleiner Perkins Caufield & Byers; Alison Moore, EVP and GM of DailyCandy; Brit Morin, founder & CEO, Brit Media, Inc.; Janet Scardino, former CEO, Viggle Inc.; Tina Sharkey, former Chairman and Global President, BabyCenter LLC, a Johnson and Johnson company; and Randi Zuckerberg, founder, Zuckerberg Media. (Release)

Fenton appointed Susan McPherson as Senior Vice President in its New York office. McPherson will further develop the firm’s Corporate Social Responsibility practice, which has a long tradition of working to align companies’ business practices with a commitment to the public interest. (Release)

We Are Social, the world’s largest independent social media agency, added two senior members to its fast-growing New York office. Layla Revis joins the agency as senior director, working on a range of fashion and luxury accounts. She was previously vice president at social@Ogilvy, part of Ogilvy & Mather. Erin Dorr comes on board as account director, focusing on sports and lifestyle brands.  She joins We Are Social from Dachis Group, where she managed social media and advocacy programs for clients such as Nestle, U.S. Cellular, HP and Kodak. (AdWeek)

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Roll Call: GolinHarris, Women at NBCU, Allison + Partners, and More

Margaret Shubny has joined GolinHarris in Chicago, filling a new executive director role. She will be leading several accounts in the healthcare practice as part of the firm’s “Catalyst” group. Shubny was most recently MD of Burson-Marsteller’s healthcare practice.

The Women at NBCU advisory board has six new members: Julie Eddleman, marketing director for North American media and shopper marketing at P&G; Annie Young-Scrivner, global CMO of Starbucks and president of Tazo; Fiona Morrison, who was most recently director of brand and advertising for JetBlue Airways; Susan Whiting, vice chair at Nielsen, responsible for client relations and marketing; Sarah Greenberg Roberts, head of publicity at The Weinstein Company; and Mindy Grossman, CEO of HSN. Women at NBCU is the female-targeted marketing and research initiative at NBC.

Allison + Partners has named Trudi Boyd GM of the firm’s Washington D.C. office, helping to build the public affairs practice and managing growth and client service for the office. She previously spent 14 years at FTI Consulting, most recently serving as MD of the Health and Life Science practice.

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Research Shows Female Consumers Are the New Salesforce

Guilty as charged: A new study by Women at NBCU right in time for the shopping season shows a big change in women’s shopping habits, with more than 75 percent considering a retail product’s resell value at the time of purchase.

I know I pick out my daughter’s ridiculously expensive Gymboree ensembles a little more carefully now, knowing I can recoup my money on eBay or use San Francisco’s kid-swap site ThredUp when she outgrows them.

Craigslist has definitely contributed to this peer-to-peer resale market too, expanding it beyond the ancient newspaper ads that  limited sales to a certain region.

The authors of the study use the term “Auctionomics Marketplace” to describe a world where we women don’t buy anything without an end-strategy in mind.

NBCU Breakfast: SJP, Andy Cohen, and Keeping It Real When Marketing to Moms

Bravo's Andy Cohen, Sarah Jessica Parker, NBC News' Andrea Mitchell (who moderated the panel discussion), and Lauren Zalaznick, chairman, Entertainment & Digital Networks and Integrated Media at NBCUniversal Photo by: Jason DeCrow/NBCUniversal

Moms, moms, moms. That seems to be the hot topic at Advertising Week. This morning, ladies (and a few gentlemen) gathered near Herald Square at the semi-annual Women at NBCU “Power of the Purse” breakfast for a panel discussion on marketing to moms. But first @BravoAndy and Sarah Jessica Parker did a Q&A! It was like an episode of Watch What Happens Live, but live.

During a quick word association, SJP said shoes are a “necessity” and Michelle Bachmann is “foreign.” Then she said her shoes were Roger Vivier. Then she did a cute impersonation of her two-year-old daughter Tabitha and talked about Matthew Broderick. And finally, she said SATC’s Carrie Bradshaw reminded her of female characters in turn-of-the-century books. “Those women who looked a certain way, but inside there was a whole different complication.” Yay!

But back to the topic at hand — marketing to women. The on-stage conversations often turned to some new stats from a Women at NBCU survey: 49 percent of the mothers surveyed said they aspire to be “traditional”; only 12 percent said they feel they’re accurately portrayed in advertising; and the “breakdown of the traditional family” was the second most serious problem identified, after drug use. (Women at NBCU surveyed 3,224 moms and 403 dads this summer and conducted focus groups and at-home visits.)

SJP said that she considered herself traditional despite her job. “There’s no archetype we can market to,” she said. “You can’t be all things to all people. You have to speak to a truth.”

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Sarah Jessica Parker Talks Motherhood, Her New Movie With Bravo

Sarah Jessica Parker is appearing in a Q&A video on Bravotv.com about balancing work and motherhood as part of the promotional effort for her new film I Don’t Know How She Does It. The video comes with the announcement that The Weinstein Group has partnered with Women at NBCU to push the movie out across NBC’s platforms. Women at NBCU uses NBCUniversal’s portfolio of media assets and original content creation to help marketers reach women.

Moreover, SJP will be the interviewed by Bravo’s Andy Cohen during the next Women at NBCU “Power of the Purse” breakfast, taking place October 4, during Advertising Week. Here’s our coverage of the previous breakfast, with guest speaker Iman.

Women at NBCU Tallies the Top in Brand Buzz

Women at NBCU, NBCUniversal’s initiative for marketers looking to reach the ladies, has taken a look back at the past year in its Brand Power Index (BPI) and tallied up the top brands and campaigns.

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Research Finds Women Really Like Gaming Apps

The Sims Social, a new online game, is coming to Facebook.

Research over the past three months conducted by Women at NBCU’s Brand Power Index found that more women than men have at least one gaming app on their smartphone; 75 percent of women versus 67 percent of men. Women be gaming!

Moreover, the research showed that those brands that offered games during that time period saw a spike in their Brand Index score. For instance, Stouffer’s launched a game on Facebook, “Farmer’s Harvest” in Farmville, with promotions and moved up from number 363 to number 303.

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Women at NBCU Event Focuses on Reaching the Female Hispanic Consumer

Caption after the jump.

“The Latino population are not immigrants. They’re here, right here, right now.”

So said Iman, the former fashion model, makeup mogul, The Fashion Show Ultimate Collection hostess, and keynote speaker at the latest Women at NBCU Power of the Purse breakfast. Today’s theme was “The New Majority: Marketing to the Multicultural Female Consumer,” however much of the time was spent talking specifically about the Hispanic female consumer, with the recent Census numbers certainly not far from anyone’s mind.

“Ethnic is outdated,” Iman, who is Somali, said towards the end of her speech. Rather, the key is to think about inclusion, presenting images and messaging that multicultural audiences can relate to. “The mothers now and young girls coming up will have the spending power and it’s all up for grabs.”

To that end, the panel discussion that followed discussed ways to succeed in grabbing some of that consumer power for your clients and brands.

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Roll Call: Zócalo Group, Ketchum, Voce, and More

Hugo Pérez has joined Zócalo Group as VP and account director of Hispanic marketing. He will lead the firm’s WOM and social media efforts targeting the Hispanic marketing. Pérez is a former journalist who has worked at NBC, CBS, MSNBC, and MSNBC.com. He also has comms experience, working with organizations including Mars, AstraZeneca Pharmaceuticals, and the Latin Grammys.

Marc Levy is joining Ketchum New York as SVP of insights and creative catalyst responsible for providing counsel to account teams as they develop client initiatives. Previously, Levy was EVP and U.S. creative director at Cohn & Wolfe. He also previously worked with Ketchum between 1995 and 2001 in the firm’s brand practice.

Christopher Barger will join Voce Communications as SVP of global programs beginning April 11. Most recently, he was director of global social media at GM. While at the auto company, he focused on social media content and community development and providing training to GM staffers. Ad Age has a Q&A with Barger here.

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Amazon Kindle Jumps 216 Spots on NBCU Index

Amazon‘s Kindle has jumped more than 200 spots on the Women at NBCU monthly brand index, which measures the brands most important to women. The October data puts the Kindle at number 170, a huge leap from its previous spot at number 386. The move coincides with the brand’s October campaign, “Buy Once, Read Everywhere,” which introduces new Kindle features. Click the video above for the campaign ad.

Also notable, was Verizon‘s move to number three, attributed to its campaign for the iPad, which became available at Verizon stores last month. AT&T also moved up a spot to number seven because of iPad availability. Taking the top two spots are Walmart and Target, respectively.

Finally, cause marketing made an impact with Hershey’s (which also experienced a Halloween jolt), Toys’ R’ Us, and Walgreens all moving up in a month where they had donations and other charitable programs.

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