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Posts Tagged ‘World AIDS Day’

Bono, Obama, Bush Drive Awareness of World AIDS Day

Photo: AP

Today is World AIDS Day, but Bono made an appearance yesterday on The Daily Show to begin the commemoration. During his interview, he teased a big announcement that would likely come from President Obama today during an event in honor of the special day.

You can also find Bono and his fashion-statement-making sunglasses on the TIME website (and in the magazine) and with an op-ed in today’s New York Times. In that article, he talks about the hopelessness that greeted an HIV-positive diagnosis a decade ago. “Yet today, here we are, talking seriously about the ‘end’ of this global epidemic,” he writes. Wow.

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Digitally Dead Celebs May Stay That Way for a While

Maybe people are enjoying a bit of peace and quiet after all?

The Keep a Child Alive campaign in which participating celebrities stopped tweeting and Facebooking until $1 million is raised to benefit those impacted by HIV/AIDS in Africa and India had only raised $70,000 by 7p.m.EST last night. Among the celebrities that have gone silent are Ryan Seacrest (at left) and Keep a Child Alive co-founder Alicia Keys. The campaign launched yesterday, which was World AIDS Day.

The Wrap proposes two reasons for the lack of contributions: the $10 minimum donation is too high for a still-recovering economy; and by taking the celebs offline, the campaign has lost one of its best tools for drumming up support. Both very good points wethinks.

The site suggests that the campaign should’ve threatened digital death if the money wasn’t raised, like a digital extortion. Your thoughts?

Update: The total has gone up… to $162,000.

World AIDS Day Initiatives and Activities

Today is World AIDS Day, and as promised, the Twitter feeds of celebs like Alicia Keys (we won’t mention K.K.) have gone silent to raise $1 million to help those suffering from the impact of the disease.

Also in honor of today, Elton John is guest editor of The Independent; Walgreens is launching its collaboration with the organization Greater than AIDS to increase awareness about the disease and offer in-store services such as HIV testing; and Hairdressers Against AIDS kicks off in the U.S. L’Oréal and the United Nations Educational, Scientific and Cultural Organization (UNESCO) joined forces to encourage hairdressers to use that one-on-one time in the salon as a starting point for a conversation about the disease.

The NBA has also partnered with Greater Than AIDS, with a PSA attached above.

Please use the comments section to share any other initiatives or activities happening today.