The world has gone mobile and the worlds of PR and marketing are racing to do a bit of catching up. As the lines between marketing disciplines blur, so do the lines between when and how people are logging on to the Web. They’re on their computers and watching TV at the same time. Or watching TV and tweeting from their mobile devices during the commercials.

In today’s guest post,¬†Zach Hoffman, founder and CEO of Internet marketing company¬†exults talks about how marketers and PR pros can make their mobile campaigns resonate with an ever-growing audience. Exults was rebranded this year, and Hoffman has more than 15 years of experience in the Internet marketing space.

According to Hoffman, by taking three basic factors into account, you can jump start your mobile efforts.

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