TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Target Economizing Women with a Pitch to ‘All You’

All You is all about reaching its target audience: women between the ages of 25 and 54, many of them moms, who want to save money. With that in mind, all editorial coverage is seen through that “prism,”  says executive editor Susan Spencer. Moreover, the magazine uses its vast database, its distribution methods, and its other daily efforts to make its tagline — “Enjoy life for less” – a reality for its one million-plus readers.

In the latest “How to Pitch for PR” feature, Mediabistro takes a closer look at the ins and outs of pitching All You. According Spencer, the ubiquity of sale sites and other deals options have drawn publicists and their editorial staff closer together.

Click here to read more. [Sub req'd. Click here to become an AvantGuild member]

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!