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Tech Company Contest for Kids Poses an Ethical Question

At Brooklyn junior high school where 95 percent of the students live below the poverty level (!), a group of students are finalists in a music video contest with a grand prize of $75,000 in technology for their school.

The contest is sponsored by eInstruction, and among the parameters for entering the contest, all entries must include mention of the company, its logo, a shot of one of its products.

Education experts have a problem with this sort of marketing to kids. We’ve seen this issue come up previously, particularly with reference to fast food chains that have come under fire for targeting young people with their promotions. We’ve also seen recent talk about marketing to college students with KFC and Target as examples.

Is the eInstruction contest ethical? Certainly the kids and the school could use the money, but do the entry guidelines overstep proper boundaries? The school’s entry is here, and you can watch the NY1 segment here.

[via NY1]

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