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The Most Popular PRNewser Stories of the Past Week

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Skechers Paying Millions to Settle Shape-Ups Lawsuit

Five Best Practices for Nonprofit PR Programs

JCPenney Discovers the Importance of Research the Hard Way

Shell Oil PR Fail is a Phony

Also, you may have noticed two new names in our staff list at right: Jim Thompson and Elizabeth Mitchell. Jim and Elizabeth are the two new writers who will be contributing to PRNewser and we’re happy to have them aboard. To contact them directly via email, please click on their names. As always, if you want to reach all of us here at PRNewser, please email PRNewser@Mediabistro.com.

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!