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The Most Popular PRNewser Stories of the Past Week

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Skechers Paying Millions to Settle Shape-Ups Lawsuit

Five Best Practices for Nonprofit PR Programs

JCPenney Discovers the Importance of Research the Hard Way

Shell Oil PR Fail is a Phony

Also, you may have noticed two new names in our staff list at right: Jim Thompson and Elizabeth Mitchell. Jim and Elizabeth are the two new writers who will be contributing to PRNewser and we’re happy to have them aboard. To contact them directly via email, please click on their names. As always, if you want to reach all of us here at PRNewser, please email PRNewser@Mediabistro.com.

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Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!